In order to solve the problems of poor hole-filling performance and the high seed-breakage rate of conventional rice bud seed precision hole direct seed-metering devices, a side-filled rice precision hole direct seed-metering device was developed, and the mechanism and force analyses for seeding operations were carried out. The key factors affecting seeding quality were determined: rotation speed, seeding angle and seeding height. By coupling the discrete element method (DEM) and multi-rigid body dynamics (MBD), the seed breakage rate and seeding performance at different rotation speeds were analyzed. Single-factor bench testing was used to analyze the effect of a duckbill unit on seeding performance under different factor levels. The three-factor and five-level quadratic regression orthogonal rotation center combination test methods were used to obtain the optimal working parameter combination. The test results showed that when the rotation speed was 47 r/min, the seeding angle was 19°, and the seeding height was 180 mm, the qualified index of seeding was 92.03%, the hole diameter qualified index was 91.62%, and the hole distance variation index was 7.17%. This study provides a reference for the research of mechanical rice sprouting seed-metering devices.