2022
DOI: 10.1016/j.vaccine.2022.05.014
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Development of effective messages to promote maternal immunization in Kenya

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“… 27 In another study conducted in Kenya that examined messaging for maternal immunization, authors found that including relevant and relatable factors in messaging were most likely to result in positive attitudes toward maternal vaccination. 28 The results from our study add to this literature, specific to maternal GBS vaccine decision-making, and should be used to develop country-level readiness materials. Specifically related to vaccine hesitancy, ensuring that vaccine decision-makers and those that influence them have sufficient and relevant information about vaccine safety, are aware of their susceptibility to the disease, have an understanding related to the severity of the disease, and understand how the vaccine works and on what population will be critical for vaccine acceptance.…”
Section: Discussionmentioning
confidence: 65%
“… 27 In another study conducted in Kenya that examined messaging for maternal immunization, authors found that including relevant and relatable factors in messaging were most likely to result in positive attitudes toward maternal vaccination. 28 The results from our study add to this literature, specific to maternal GBS vaccine decision-making, and should be used to develop country-level readiness materials. Specifically related to vaccine hesitancy, ensuring that vaccine decision-makers and those that influence them have sufficient and relevant information about vaccine safety, are aware of their susceptibility to the disease, have an understanding related to the severity of the disease, and understand how the vaccine works and on what population will be critical for vaccine acceptance.…”
Section: Discussionmentioning
confidence: 65%