“…Fashion begins and ends with the consumer; therefore, we should study and understand consumer behavior, in terms of his thoughts, feelings and actions (6). All studies have proven that design success and brand success are achieved through consumer satisfaction, while repurchasing is a sign that confirms customer loyalty (5). Fashion designer should be aware of the main influences on fashion and fully aware of factors that affect the consumer, his behavior and his decision to purchase which are "social, economic, cultural, environmental, legal, political, physiological, demographic, societal, personal , cognitive, lifestyle, (7) comfortable, good looking, good price, in latest trends, feeling, emotion, mood, ready / easy to wear and general environment of the store in order for designs to meet the requirements and needs of the consumer and to cope with global fashion trends and to get a positive impression of the consumer and satisfaction.…”