This study seeks to delve into the understanding of the level of awareness among taxpayers regarding tax-saving schemes, and how this awareness is correlated with their investment patterns. The primary objective of the research is to ascertain the extent to which tax incentives influence the investment decisions made by investors when considering tax-saving schemes. To collect the necessary data for this investigation, a well-designed and comprehensive questionnaire was employed. This questionnaire comprised statements that were specifically related to both awareness and investment habits in tax-saving schemes. Furthermore, the questionnaire also collected relevant demographic information about the participating investors, such as their age, income, and occupation.In order to analyze the data gathered from the questionnaires, the study made use of descriptive statistics and regression analysis techniques. These methods were employed to uncover any correlations or patterns that may be present within the data. The findings of the study revealed a positive correlation between the level of awareness among taxpayers and their investment patterns in tax-saving schemes. In other words, investors who demonstrated a higher awareness of tax-saving schemes were more inclined to invest in them. Moreover, the study also discovered that demographic factors, including age, income, and occupation, played a crucial role in shaping the investment patterns of the participants. These results carry significant implications for both policymakers and financial institutions that aim to stimulate more investments in tax-saving schemes. By working to enhance the awareness of taxpayers about these schemes, financial institutions can foster a greater interest in investment, which can subsequently contribute to increased economic growth. In addition, these institutions can also adapt their marketing strategies to specifically target certain demographic groups that are more likely to invest in tax-saving schemes, based on the findings of this study. Building on these findings, it is essential for policymakers and financial institutions to develop and implement targeted educational and promotional campaigns that effectively raise awareness about tax-saving schemes. These efforts could involve organizing workshops, seminars, and webinars, as well as leveraging digital platforms and social media channels to reach a wider audience.To ensure that these campaigns are successful in reaching the desired demographic groups, it is crucial for financial institutions to collaborate with organizations, such as employers and community groups, that have a direct connection with these target populations. By doing so, they can disseminate tailored information and resources that cater to the specific financial needs and preferences of these groups. Moreover, to maintain and improve upon the positive correlation between awareness and investment patterns in tax-saving schemes, policymakers should consider revisiting and refining tax incentives to make them more ...