Surfactant‐templating is a versatile method to introduce tailored intracrystalline mesoporosity in zeolites. This method has been proven to be extremely effective to finely control both the amount of mesoporosity and the size of their mesopores, while maintaining the main features of the original zeolite, such as crystallinity, acidity, and hydrothermal stability. By building on the knowledge generated during the last 30 years in the field of amorphous mesoporous materials, the surfactant‐templating method has been successfully applied to develop intracrystalline mesoporosity into a variety of zeolite structures including FAU, BEA, MOR, LTL, and MFI. The improvement in both the textural and diffusional properties of the zeolite results in excellent catalytic performances in different industrially relevant processes, ranging from fluid catalytic cracking to the synthesis of active pharmaceutical ingredients. As a result of the excellent catalytic performances shown by the surfactant‐templated mesoporous Y zeolite, this is currently being used in several refineries, being the first industrial and large‐scale application of hierarchical zeolites. In this progress report, the literature regarding the surfactant‐templating method in zeolites is critically reviewed.