2022
DOI: 10.18280/ijsdp.170526
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Development of Kapiten Coffe as a Media to Branding an Agropolitan City: Case Study in Pasuruan, Indonesia

Abstract: The concept of commercialization is a strategic step in introducing Kapiten coffee products to be the flagship of Pasuruan Regency and brands with measurable coffee quality. This commercialization involves three important actors; government, academics and entrepreneurs (triple helix) so that the captain's coffee succeeded in bringing Pasuruan Regency. This study uses a non-metric Multidimensional Scaling method with ranking data processing. The method used is that data is obtained through preference ranking, w… Show more

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Cited by 2 publications
(2 citation statements)
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“…Produk kopi Kapiten memerlukan waktu singkat untuk dapat dikenalkan secara luas. Keunikan rasa, tekstur, dan kemasannya menjadikannya daya tarik tersendiri bagi konsumen (Yusuf et al, 2022). Agar produk yang dihasilkan oleh UMKM diterima dengan baik di pasar, penting untuk mengemasnya dengan cermat dan menarik.…”
Section: Abstrakunclassified
“…Produk kopi Kapiten memerlukan waktu singkat untuk dapat dikenalkan secara luas. Keunikan rasa, tekstur, dan kemasannya menjadikannya daya tarik tersendiri bagi konsumen (Yusuf et al, 2022). Agar produk yang dihasilkan oleh UMKM diterima dengan baik di pasar, penting untuk mengemasnya dengan cermat dan menarik.…”
Section: Abstrakunclassified
“…Currently, there are various classifications of coffee, such as Catimor, Caturra, and other varieties, which influence the quality and yield of production. An example of highly marketable coffee is Kapitan coffee, appreciated for its flavor and special appeal to consumers (Yusuf et. al, 2022).…”
Section: Introductionmentioning
confidence: 99%