Development of Learning Media based on Digital Comics in The Microeconomic Theory Course of Economic Education Study Program, Universitas Negeri Medan

Abstract

The purpose of this study is to evaluate the viability and efficacy of using digital comics as instructional media to enhance student learning outcomes for the subject in the microeconomic theory course. This research uses research and development (R&D) methods using the ADDIE model. A quantitative data analysis technique is used. The results carried out are in the form of digital comic learning media can be accessed from smartphones through a webtoon application that can be downloaded on the Play Store. The media development received a good assessment from experts with an average feasibility score of 3.9 in the very decent category. In the practical test, students also gave a positive response with an average overall score of 3.3 in falling into the very practical category. In the effectiveness test, students also gave a positive response with an average overall score of 3.3 in falling into the very effective category.