The article considers ?green? financing as a factor of increasing the efficiency of the labor potential of rural areas, taking into account the coverage of organic agriculture in the conditions of interesting, several global crises: food, climate, financial. The author considers the organic direction of food production and connects it with the labor potential of the village. A brief overview of Program – the concept of “green finance” in Kazakhstan is made. The level of financing of agricultural enterprises located in rural areas is analyzed, the types of financing for rural areas of entrepreneurial activity are also shown. “Green” financing can be widely used in science, public life, the political system, agriculture and other spheres of society. Orientation to the “green” economy means updating the dynamics of agricultural enterprises, combining science and rural entrepreneurs. Green economy technology in agriculture is expected to become a priority for both public and private companies.