2006
DOI: 10.1002/asi.20459
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Development of measures of online privacy concern and protection for use on the Internet

Abstract: As the Internet grows in importance, concerns about online privacy have arisen. The authors describe the development and validation of three short Internet‐administered scales measuring privacy‐related attitudes (Privacy Concern) and behaviors (General Caution and Technical Protection). In Study 1, 515 people completed an 82‐item questionnaire from which the three scales were derived. In Study 2, scale validity was examined by comparing scores of individuals drawn from groups considered likely to differ in pri… Show more

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Cited by 403 publications
(299 citation statements)
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“…The second scale acquired from the previous research aimed to measure protection behavior [10]. It consisted of 12 items, 6 measuring a general privacy caution and 6 measuring technical protection [10].…”
Section: Instrumentmentioning
confidence: 99%
See 3 more Smart Citations
“…The second scale acquired from the previous research aimed to measure protection behavior [10]. It consisted of 12 items, 6 measuring a general privacy caution and 6 measuring technical protection [10].…”
Section: Instrumentmentioning
confidence: 99%
“…It consisted of 12 items, 6 measuring a general privacy caution and 6 measuring technical protection [10]. To ensure consistency we modified the scale, and instead of Likert scale, we applied range scores.…”
Section: Instrumentmentioning
confidence: 99%
See 2 more Smart Citations
“…Many opinion polls report that although the overwhelming majority of people claim to be concerned about their privacy, most people in fact do very little to protect it 1 . This paradox is often explained by stating that people lack information, that they don't know the degree to which their information is being collected, and that they are unaware of the potentially harmful consequences of this practice (e.g., [14]).…”
Section: Introductionmentioning
confidence: 99%