Development of Media Competence in the Context of Personality Education

Abstract

The article analyzes modern approaches to the development of media and human potential. It presents a modern European approach to digital tools in the educational process, especially in the professional activities of teachers, supporting new levels of communication and interaction for all participants in the educational process, as well as digital subjects of the educational process aimed at developing competencies. The study used the theoretical method of historical and pedagogical analysis, generalization, comparison, study of curricula, other documentation and practices of educational activities, and factual generalization, which allowed us to explore the origins of the concept of "media. Foreign experience in domestic practice is determined by the empirical method - observation and analysis. The results reflect the general state of digital literacy in Ukrainian society, it was determined that the most prepared in this regard are representatives of the age group of students. The categories of media and information and communication competence, structural analysis allowed us to consider the system of competencies based on their basic components. The article focuses on the importance of teachers and students acquiring the knowledge, skills, and abilities to realize and protect their democratic rights and responsibilities on the Internet. According to researches, media literate students should be able to critically and consciously evaluate media texts, maintain a critical distance from mass culture and resist manipulation. Media-literate students should be able to critically and consciously evaluate media texts, maintain a critical distance from mass culture, and resist manipulation.