“…can be combined to improve the company's performance in the business environment. In this case, an organization can find access to new areas of development, enter a qualitatively new industry, increase (or balance) its specific range of products, boost sales, and, when acquiring a competing organization, enhance the synergistic effect, reduce competition in the market and thereby obtain similar benefits (Klychova et al, 2022; Poplavska, 2020). At the same time, the process of diversification is not complete without synergy.…”