Poultry Producer Company is collectivizing the smallholder poultry farmers and helps them to perform poultry farming scientifically and efficiently. The present study was conducted on women poultry farmers of Madhya Pradesh to study the impact of poultry producer company on the adoption of improved technologies of poultry farming amongst smallholder farmers. Ex-post facto research design was used in the study. Multistage sampling was done for the selection of respondents and a total of 140 members and 140 non-member women farmers were selected randomly for data collection. After the application of propensity score matching, 96 members and 96 non-members were found suitable for data analysis and interpretation of results. It was found that the majority of the members had high level of adoption of improved poultry technologies while majority of non-members had medium level of adoption of poultry technologies. The adoption quotient for member and non-member farmers was 83.75 and 37.92%, respectively. There was a significant difference in the overall adoption rate of members compared to non-members at 0.1% significance.