In many animal species, individuals differ consistently in suites of correlated behaviors, comparable with human personalities. Increasing evidence suggests that one of the fundamental factors structuring personality differences is the responsiveness of individuals to environmental stimuli. Whereas some individuals tend to be highly responsive to such stimuli, others are unresponsive and show routine-like behaviors. Much research has focused on the proximate causes of these differences but little is known about their evolutionary origin. Here, we provide an evolutionary explanation. We develop a simple but general evolutionary model that is based on two key ingredients. First, the benefits of responsiveness are frequency-dependent; that is, being responsive is advantageous when rare but disadvantageous when common. This explains why responsive and unresponsive individuals can coexist within a population. Second, positive-feedback mechanisms reduce the costs of responsiveness; that is, responsiveness is less costly for individuals that have been responsive before. This explains why individuals differ consistently in their responsiveness, across contexts and over time. As a result, natural selection gives rise to stable individual differences in responsiveness. Whereas some individuals respond to environmental stimuli in all kinds of contexts, others consistently neglect such stimuli. Interestingly, such differences induce correlations among all kinds of other traits (e.g., boldness and aggressiveness), thus providing an explanation for environment-specific behavioral syndromes.architecture of behavior ͉ behavioral flexibility ͉ behavioral syndromes ͉ individual differences ͉ reactivity E mpirical findings in Ͼ100 species, ranging from insects to mammals, suggest that personalities are a widespread phenomenon in the animal kingdom (1-9). Individuals differ profoundly from each other in their behavior, and these differences are often consistent over time and extend to various contexts. In birds, fish, and rodents, for example, some individuals are consistently more aggressive than others, and aggressive individuals differ from nonaggressive individuals in many other respects like foraging behavior or the exploration of novel environments (5). From an adaptive point of view, both the coexistence of behavioral types and the consistency of individuals are poorly understood (10, 11).Many researchers believe that a fundamental factor structuring personality differences is the degree to which individual behavior is guided by environmental stimuli (6)(7)(8)(12)(13)(14)(15)(16)(17)(18)(19)(20)(21). Whereas some individuals pay attention to environmental stimuli and quickly adapt their behavior to the prevailing conditions, others show more rigid, routine-like behavior. Such differences in responsiveness (also termed coping style, reactivity, flexibility, plasticity) have been documented in many organisms including birds [e.g., great tits (12), spice finches (13), and zebra finches (14)] and mammals [e.g., rats and mice (7)...