High-temperature superconducting wires have many large-scale, niche applications such as commercial nuclear fusion as well as numerous other large-scale applications in the electric power industry and in the defense, medical and transportation industries. However, the price/performance metric of these coated conductor wires is not yet favorable to enable and realize most large-scale applications. Here we report on probing the limits of
J
c
(H, T) possible via defect engineering in heteroepitaxially deposited high-temperature superconducting thin-films on coated conductor substrates used for long-length wire fabrication. We report record values of
J
c
(H, T) and pinning force,
F
p
(H, T) in (RE)BCO films with self-assembled BaZrO
3
nanocolumns deposited on a coated conductor substrate. A
J
c
of ~190 MA/cm
2
at 4.2 K, self-field and ~90 MA/cm
2
, at 4.2 K, 7 T was measured. At 20 K,
J
c
of over 150 MA/cm
2
at self-field and over 60 MA/cm
2
at 7 T was observed. A very high pinning force,
F
p
, of ~6.4 TN/m
3
and ~4.2 TN/m
3
were observed at 7 T, 4.2 K and 7 T, 20 K respectively. We report on the highest values of
J
c
and
F
p
obtained to date for all fields and operating temperatures from 4.2 K to 77 K. These results demonstrate that significant performance enhancements and hence far more favorable price/performance metrics are possible in commercial high-temperature superconducting wires.