This research reports a case study of goal setting support among students at a tertiary institution and is a variation of a study by Ballantine, Nunn and Brown. (1992) of the University of Witwatersrand in South Africa. Ballantine et al. developed a measure of the amount of supervisory support received by firstline managers in the goal setting process and reported both the construction and construct validation of the Goal Setting Support Scale (GSSS).The present study made minor modification to the same instrument to measure the amount of social support that students receive from their lecturers in the process of setting and achieving their academic goals in their respective departments. The study was conducted in the departments, Industrial Psychology and Accounting.The theory of goal setting The present study was based upon Edwin A. Locke's theory of goal setting (Locke, 1968). Goal setting theory is a cognitive theory of work motivation based on the premise that goals are immediate regulators of human behaviour. It makes the assumption that human behaviour is purposeful and that goals direct and sustain individuals' energies towards performing a particular action (Locke & Latham, 1990). The major consistent finding supporting this theoretical model of goal setting is that setting specific and difficult goals leads to high levels of performance if these goals are accepted by individuals (Locke, 1968). Thus, goal setting can be an effective method of influencing performance by directing attention, mobilizing effort, increasing persistence, and motivating strategy development.
Mechanisms for goal setting effectsGiven that goal setting works, it is pertinent to ask how it affects performance. According to Locke, Shaw, Saari and Latham (1981) goal setting is most likely to improve task performance when the goals are specific and sufficiently challenging, the employees have sufficient ability, feedback is provided to show progress towards goals, rewards such as money are given for goal attainment, the manager is supportive and assigned goals are accepted by the individuals concerned.
Goal attributesAccording to Locke and Latham (1990) goals have two primary attributes: content and intensity. Goal content refers to the features of the goals themselves, such as the difficulty and specificity of the goals. Goal intensity, on the other hand, is the process by which the goal is set and accomplished. It relates to such factors as commitment, and the cognitive process involved in attaining the set goals.
Goal setting as managerial toolGoal setting is a motivational technique used extensively in organizations. As a method of directing individuals effort at work and providing a standard against which performance can be assessed, it is fundamental to many performance appraisal schemes. It is frequently linked to company reward systems, and found in many training and development programmes such as time management, stress management and supervisory skill training. A survey of 1331 British organizations found that 79% used som...