Development of Tourist Destination Attractiveness As a Coffee-Producing Village

Abstract

This article with the theme of tourist village destinations describes the view on the phenomenon of developing superior products, namely a case study in Kemiri Tourism Village as an attraction for Coffee-Producing Village tourist destinations. Located at an altitude of 600-1250 masl on the slopes of Mount Argopuro, it is very potential for the development of Robusta and Arabica coffee. This potential makes Kemiri Village develop with its superior products and innovate itself into an ed-ucational tourism "Coffee Producer Village" with the brand "Pondok Kopi" and its Coffee Shop "Jember Coffe Center". The development study using the SWOT analysis method in this study can describe and identify the efforts made to further introduce and expand the superior product of Kemiri Tourism Village, especially as a Coffee-Producing Village. The challenge faced is the ability to survive to continue to exist and expand widely. The purpose of this study is to analyze and determine the development of a tourist attraction as a Coffee-Producing Village located in Kemiri Village, Panti District, Jember Regency. This study uses a qualitative approach, conducting in-depth interviews and observations. The findings from this observation are that the existence of the Kemiri Tourism Village is able to increase the education business, especially among Al-Hasan Islamic Boarding Schools as the main manager and the Kemiri Village community in general. It can be concluded that the development of tourist villages is able to develop themselves and survive increasingly with the empowerment of local managers, in this study the Al-Hasan Islamic Boarding School Area and the Kemiri Village community are able to maximize the village's potential, namely as a Coffee-Producing Village.