What does it make some sports such as off-road motorcycle to be perceived as non-environmentally-friendly? Are the activities themselves or the actual and/or traditional way of their fulfillment? How is it possible to make them more environmentally sustainable without giving up the fun? This paper aims to give an answer to these questions, analyzing the case of off-road motorcycling. It is clear that some of negative consequences of such sport are due to the bad behavior and scarce ecological awareness of its practitioners, while it is often neglected that other aspects are related to the present characteristics of its means: the motorcycles. The present work, starting with the analyses of the environmental damages related to this sport, tries to give an answer focusing on the technical aspects of actual motorcycles that can be related to such damages. In particular, the authors propose the application of an integrated eco-innovation and technical contaminated approach for the design and development of a new concept of off-road motorcycle to meet the requirements of low environmental impact and light weight of the vehicle, while maintaining the pleasure of riding in the nature. © 2017 Springer-Verlag Franc