Development Strategies of Batik Wonogiren: Promoting the Company Profiles and Product images

Abstract

This is a community service research program implementing Problem-Solving Method targeted at identifying problems in UMKM (Micro, small, and medium-sized enterprises) and proposing solutions to ensure that the batik enterprise can operate as expected. The findings reveal that the batik Wonogiren visualization was affected by its manufacturers' knowledge and experiences.The historical evidence of the presence of Pura Mangkunagaran batik manufacturers creating enterprises in Wonogiri became the beginning of the evolution of skill of entrepreneurs and artisans in Tirtomoyo District in manufacturing batik motifs to build concepts by revealing their aesthetically pleasing characteristics. In addition, various strategies for developing batik Wonogiren have been implemented by batik artisans/entrepreneurs. They include: (1) exploring new motifs to traditional batik motifs, (2) implementing marketing strategies, such as establishing a booth/show room in the production house, participating in batik exhibitions organized by relevant government agencies. It also involved offering/publicizing them on the internet through websites, Facebook, Instagram, and Tik-Tok.The research employs observations and interviews as research methods for generating primary data. Interviews have been carried out with business owners, managers, and employees. Secondary data have been obtained by reviewing literature including journals, sales data, statistics from batik enterprises, and books.It concludes that Wonogiren batik is distinguished by the presence of crushed themes in addition to traditional and evolved motifs, especially abstract/contemporary motifs. The growth plan for batik Wonogiren is focused on product marketing, which includes selling at home through marketing at each artisan's outlet, participating in government-organized exhibitions of products, and conducting online marketing through social media.