Development Strategy of Small Industry of Typical Food as Supporting Tourism Sector

Hanif, Luqman; Fafurida, Fafurida

doi:10.15294/jejak.v11i1.12988

Cited by 4 publications

(5 citation statements)

References 2 publications

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“…In formulating the development strategy of tourist village cluster as an effort to increase the length of stay of tourists using SWOT analysis, the results of the SWOT matrix are in quadrant I using the Strength-Opportunities (SO) strategy. These results are in line with previous research conducted by Pradikta (2013), Pambudi et al al., (2014), Mujanah et al, (2015), Hanif & Fafurida (2018), Susanty et al, (2017), andArintoko et al, (2020), which have conducted development strategies using SWOT analysis and have obtained the results of the development strategy using the Strength-Opportunities (SO) strategy.…”

Section: Resultsmentioning

confidence: 99%

“…A research conducted by Hanif & Fafurida (2018) in the development strategy of small and medium eggplant processed food industries results in a strategy in quadrant II, the Strength-Opportunity (SO) strategy, through the establishment of associations of industry players and improving product quality. This is in line with the strategy used in developing a tourist village cluster in Jepara Regency that maximizes DESWARA Organization as a forum/tourist village association in Jepara Regency and increases tourist village attractions by utilizing the potential of tourist villages.…”

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

Rural Tourism Recovery Strategy for Strengthening the Village Economy

Fafurida¹,

Atika²,

Oktavilia³

et al. 2023

Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022)

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Tourism sector is one of the leading national sectors that has multiplier effect on other sectors that may encourage the national and regional economic development. Tourist village is used as an alternative strategy in village development. Central Java is one province with a large number of tourist villages. Several areas in Central Java are developing tourist villages, one of which is Jepara Regency that is developing cluster-based tourist villages. Jepara Regency has three clusters of tourist villages with each characteristic and potential. This research aims at formulating a development strategy of tourist village cluster as an effort to increase the length of stay of tourists. It uses a mixed approach using primary data, the determination of research sample using the key-person method with purposive sampling technique. It uses a SWOT analysis technique. The analysis has found that determining the development strategy of tourist village clusters in Jepara Regency as an effort to increase the length of stay of tourists resulted in the Strength-Opportunity (SO) strategy in three clusters of tourist villages. It is implicated in increasing tourist village attractions by utilizing the potential of tourist villages that have not been managed yet; building public facilities and tourism facilities that support tourist villages; optimizing human resources; conducting branding, advertising, and selling through social media, print media, and cooperation with private sectors by holding routine activities, festivals, and tour packages; and maximizing TIC as a tourist information center and DESWARA as a tourist village coordinator in Jepara Regency.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Rural Tourism Recovery Strategy for Strengthening the Village Economy

Fafurida¹,

Atika²,

Oktavilia³

et al. 2023

Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022)

View full text Add to dashboard Cite

show abstract

“…The application of these techniques let the enterprise know the diversified strategy to choose and conduct further analysis. Hanif and Fafurida 58 used Ansoff Matrix to identify the strategic direction of the small industry in food supporting tourism sector to expand market share and to create the brand image to the tourists. Prasetyo and Rahman 59 analyzing the strategy and the level of effectiveness of developing the new products on the creative mat industry.…”

Section: Methodsmentioning

confidence: 99%

Idea selection of new service for courier business: The opportunity of data analytics

Jintana

Ramingwong

2021

International Journal of Engineering Business Management

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E-commerce growth enforces the courier business to focus on developing a new business model decision. This paper aims to explore a suitable new business idea for courier business if the Data Analytics (DA) can be advantageous, using small courier company as a case study. The study investigates Logistics Service Provider (LSP) activities and the Gap Analysis and SWOT analysis were conducted to explore Data Analytics (DA) opportunity. Then, the alternative business models were pre-screened by the requirements of company, i.e. reasonable investment cost and the opportunity in using Data Analytics (DA). Ansoff Matrix is used to classify the alternative of new service idea into two segments; 1) offer development, i.e. Market development, and 2) New business development, i.e. Service development and Diversification. Fuzzy Analytic Hierarchy Process (FAHP) is used to select suitable business idea by weighted summation on five of Data Analytics (DA) accommodation criteria, i.e. company capability; the ability performs of demand; vision, strategy, and desire of executive, investment strategy and customer data opportunity. The business models that are mostly desirable are 1) Suppliers-Consignees recommendation, 2) Fulfillment service model and 3) Sourcing model. These three models were elaborated and discussed in the perspectives of company and customer. Additionally, this research proposes several challenges in Data Analytics (DA) related in logistics activity, key decision criteria and methods of idea selection implemented guidelines for logistics business practice.

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“…According Hanif (2018) the tourism sector is a strategic sector in Indonesia in national economic development, in which the government has just realized tourism as a potential sector for economic drivers in Indonesia with a variety of tourism attractions can attract both local and foreign tourists.…”

Section: Introductionmentioning

confidence: 99%

Mendut and Pawon Temples Tourism Development Model in Magelang Regency

Brata¹

2019

jef

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Magelang Regency had the highest tourism revenue in Central Java. Mendut and Pawon temples include cultural tourism. But in recent years Mendut and Pawon temple tourism revenues did not meet the target. The purpose of this study was to analyze tourist preferences towards Mendut and Pawon Temple cultural attractions, analyze the development strategies that need to be carried out by the Magelang District Government in the development of Mendut and Pawon Temple cultural tourism, and analyze alternative development models of Mendut and Pawon Temples. The population in the study were tourists who visited Mendut and Pawon temple attractions. The number of research samples was 100 tourists and 2 keypersons and were taken purposively. Data collection methods use questionnaires and interviews. The results showed that analysis of the tourist preferences of Mendut Temple was the best aspect of location comfort while Candi Pawon was the best aspect of accessibility, the development strategies of Mendut and Pawon temples in the Matrix Grand Strategy are both in quadrant 1, there are alternative development models of Mendut and Pawon temples that involve the community. Implications of the research of this study is the existence of collaboration between relevant agencies to develop both development and tourism to attract tourists, in addition to the promotion of Mendut and Pawon Temple cultural tourism was again enhanced. Kabupaten Magelang memiliki pendapatan wisata tertinggi di Jawa Tengah. Candi Mendut dan Pawon termasuk wisata budaya. Namun dalam beberapa tahun terakhir pendapatan pariwisata Candi Mendut dan Pawon tidak memenuhi target. Tujuan dari penelitian ini adalah untuk menganalisis preferensi wisatawan terhadap objek wisata budaya Candi Mendut dan Pawon, menganalisis strategi pengembangan yang perlu dilakukan oleh Pemerintah Kabupaten Magelang dalam pengembangan wisata budaya Candi Mendut dan Candi Pawon, serta menganalisis model pengembangan alternatif Candi Mendut dan Pawon. Populasi dalam penelitian ini adalah wisatawan yang mengunjungi objek wisata Candi Mendut dan Pawon. Jumlah sampel penelitian adalah 100 wisatawan dan 2 keypersons dan diambil secara sengaja. Metode pengumpulan data menggunakan kuesioner dan wawancara. Hasil penelitian menunjukkan bahwa analisis preferensi wisatawan dari Candi Mendut adalah aspek terbaik dari kenyamanan lokasi sedangkan Candi Pawon adalah aspek terbaik dari aksesibilitas, strategi pengembangan candi Mendut dan Pawon dalam Matriks Grand Strategy keduanya berada di kuadran 1, ada model pengembangan alternatif candi Mendut dan Pawon yang melibatkan masyarakat. Implikasi dari penelitian penelitian ini adalah adanya kolaborasi antara instansi terkait untuk mengembangkan pembangunan dan pariwisata untuk menarik wisatawan, selain promosi wisata budaya Candi Mendut dan Candi Pawon pun kembali ditingkatkan.

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Development Strategy of Small Industry of Typical Food as Supporting Tourism Sector

Cited by 4 publications

References 2 publications

Rural Tourism Recovery Strategy for Strengthening the Village Economy

Rural Tourism Recovery Strategy for Strengthening the Village Economy

Idea selection of new service for courier business: The opportunity of data analytics

Mendut and Pawon Temples Tourism Development Model in Magelang Regency

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