Deviant Heroes: Nonconformists as Agents of Justice and Social Change

Wolf, Brian; Zuckerman, Phil

doi:10.1080/01639625.2011.647587

Cited by 32 publications

(10 citation statements)

References 17 publications

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“…Common themes in deviance literature include street crime, prostitution, drug use, family violence, mental illness, sexual deviance, and white‐collar crime (Clinard and Meier, ). Historically, sociological research connects deviance implicitly or explicitly to morally bad or neutral behavior (Wolf and Zuckerman, ). More recent literature, however, postulates that this traditional understanding of deviance has been incomplete and that deviance should be regarded as any departure from social situation expectations (Fowler, ; Heckert and Heckert, ; Spreitzer and Sonenshein, ; Wolf and Zuckerman, ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests

Gatzweiler¹,

Blažević²,

Piller³

2017

J of Product Innov Manag

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Firms use ideation contests to generate ideas from consumers. This type of collaboration provides access to new knowledge and reveals latent consumer needs. But it also is risky, as firms give up control to an unknown crowd. Some contestants use ideation contests to post content that is unintended and unwanted by contest hosts, a behavior that represents deviant co‐creation. Drawing on literature from sociology and consumer research, deviance is defined as a relative, norm‐violating behavior that has the potential to activate others. We report the results from a netnography study to define the phenomenon of deviant co‐creation in ideation contests. Based on these findings, we provide a theoretical foundation for deviant co‐creation and conceptualize and empirically illustrate various patterns of deviant content, ranging from destructive to constructive. The study reveals that deviant content in ideation contests includes illegitimate as well as legitimate content. Legitimate content includes five themes: humorous, provocative, unique, violation from technical, and social norms. Deviant content usually bewilders evaluators and draws their attention to the content. Destructive deviant content may trigger visible and malicious protests or result in mocking and ridicule on the contest platform and other social media, thereby exposing the contest host to reputational risks. Constructive deviant content can lead to positive discussions in comment sections and other social media outlets, as well as foster further development of an initial idea, thereby contributing to the firm's innovation potential. This article provides managers a deeper understanding of deviant content raising awareness for the dark side risks as well as indicating how to leverage it to achieve constructive co‐creation.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests

Gatzweiler¹,

Blažević²,

Piller³

2017

J of Product Innov Manag

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“…In the twentieth century, with the arrival of monetary systems, commercial markets and externally based knowledge and technology tied with expert systems, it also has meant limited market integration and consumption of one's own food production (Sherwood 2009;van der Ploeg 2008), in particular of environmentally robust and highly nutritious Andean crops. 1 While multiple scenarios for sustainable intensification have been identified (Tillman et al 2011), little attention has been provided to how researchers can work with communities to begin to understand and explore the heterogeneity of existing farming strategies for policy opportunitieswhat has been generally described as "positive deviance" in fields of behavioral studies, sociology and health (Wolf and Zuckerman 2012;Marsh and Schroeder 2002). Implicit in this literature is the assumption that there is a direct relationship between the diversity of on-farm agricultural production and the food consumption and nutrition of the smallholder farming family (Arimond and Ruel 2004;Frison et al 2006;Toledo and Burlingame 2006).…”

mentioning

confidence: 99%

Making Sense of Agrobiodiversity, Diet, and Intensification of Smallholder Family Farming in the Highland Andes of Ecuador

Oyarzún¹,

Borja²,

Sherwood

et al. 2013

Ecology of Food and Nutrition

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Methods are needed for helping researchers and farmers to interactively describe and analyze local practices in search of opportunities for improving health, environment, and economy. The authors worked with smallholder family farmers in five Andean villages in Ecuador to apply participatory four-cell analysis (PFCA) in characterizing agrobiodiversity. Margelef and Shannon indices examined ecological richness and evenness, and a simplified 24-hour dietary recall characterized food consumption. Cross-analysis tested interactions among agrobiodiversity, farm size, and diet. Overall trends appeared to work against sustainable intensification, with notable heterogeneity and positive deviance found in the practices of relatively smaller enterprises, representing a potential resource for sustainable intensification. The suite of methods was determined useful for initiating researcher-farmer explorations of promising innovation pathways.

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“…Of the transformations that do take place, individuals within the sport context (e.g., Billie Jean King, Harry Edwards) or outside, secondary stakeholder groups (e.g., Athlete Ally, Women's Sports Foundation) represent the entities most likely to engage in advocacy efforts. Consistent with this pattern, most of the social change scholarship focuses on individual agents (Powell, 2008;Russell et al, 2009;Wolf & Zuckerman, 2012) or social change groups external to the organizational field (Grenier, 2010;Hensmans, 2003;Rao et al, 2000). It is also possible, though, for organizations within a particular organizational field to seek and advocate for social change.…”

Section: Discussionmentioning

confidence: 95%

“…A common theme in the aforementioned anecdotal evidence, as well as the scholarship in this area, is a focus on individuals (Powell, 2008;Russell, Muraco, Subramaniam, & Laub, 2009;Wolf & Zuckerman, 2012) and advocacy groups (Grenier, 2010;Hensmans, 2003;Rao, Morrill, & Zald, 2000). Such an emphasis is warranted and serves as a reflection of the social change movements that have taken place in sport and larger society as a whole.…”

mentioning

confidence: 99%

LGBT Inclusive Athletic Departments as Agents of Social Change

Cunningham

2015

Journal of Intercollegiate Sport

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Despite advances, prejudice against lesbian, gay, bisexual, and transgender (LGBT) individuals continues to plague many areas of sport, including intercollegiate athletics. There are, however, some athletic departments that are inclusive of LGBT athletes, coaches, and administrators, and that have inclusive organizational cultures and practices. In this paper, the author draws from an institutional theory perspective to suggest these athletic departments act as agents of social change, working to deinstitutionalize norms of exclusivity and heterosexism, articulating a viable alternative, and then working to reinstitutionalize new structures, processes, and norms of LGBT diversity and inclusion.

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Deviant Heroes: Nonconformists as Agents of Justice and Social Change

Cited by 32 publications

References 17 publications

Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests

Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests

Making Sense of Agrobiodiversity, Diet, and Intensification of Smallholder Family Farming in the Highland Andes of Ecuador

LGBT Inclusive Athletic Departments as Agents of Social Change

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