“…Organizations are symbolic entities, because they work by following models implicit on their members' minds (Hofstede, 2001), which will interfere in the satisfaction of the ones involved and, consequently, in the company's performance (Gregory, Harris, Armenakis, & Shook, 2009). Culture is a historical product from a group, it affects interpretations and it guides behaviors (Alvesson, 2013;Hogan & Coote, 2014;Van Maanen & Barley, 1985;Vetráková & Smerek, 2016;Yin, Lu, Yang, & Jing, 2014). Cavedon (2003) deals with organizational culture as a network of meanings flowing inside and outside the organizational space, being simultaneously ambiguous, contradictory, complementary, diverse and analogous, showing the organizational homogeneity and heterogeneity.…”