Dialed In: Continuous Response Measures in Televised Political Debates and Their Effect on Viewers

Saks, Jeremy; Compton, Jordan L.; Hopkins, Ashley; Damanhoury, Kareem El

doi:10.1080/08838151.2016.1164164

Cited by 11 publications

(6 citation statements)

References 37 publications

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“…Can use CRM to substitute for self-report measures. Biocca & David, 1990a;Biocca et al, 1987;Caspi et al, 2019;Jennings et al, 2021;Jeon & Lang, 2021;Keppel, 1982;Reeves et al, 1983;Reeves, 1984;Rossiter & Thornton, 2004;Thorson & Reeves, 1985;West & Biocca, 1992;Saks et al, 2016;Wöllner & Auhagen, 2008. Quasi experimental and survey Television research typically selects this design.…”

Section: Designmentioning

confidence: 99%

All in a moment: Continuous response measurement method for analyzing dynamic science communication content

Baker,

McLeod-Morin,

Mattox

2024

Adv Ag Dev

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Science communication strategy plays a crucial role in effectively conveying scientific information to target audiences. While various models exist for developing communication strategies, many focus on measuring the effectiveness of communication efforts and adjusting these based on audience feedback. However, traditional methods of evaluating communication effectiveness often measure one component at a time and do not consider how people make decisions in real-life situations. This paper proposes the use of continuous response measurement (CRM) as a method to evaluate science communication in agricultural social science research. CRM allows for real-time measurement of how individuals make decisions in response to dynamic communication content. This paper compares different types of CRM, including in-person and virtual dial CRM, and provides resources for researchers interested in implementing this methodology. The paper also discusses various research designs that can be used with CRM, such as experimental designs, survey designs, time-series designs, focus groups, and coding content and behavior. The benefits and limitations of CRM are outlined, highlighting the need for immediate feedback and real-time response in science communication campaigns. In-person CRM is discussed, including the selection of stimuli, response prompts, data collection procedures, and data analysis. Virtual CRM is also examined, highlighting its advantages in terms of flexibility and cost-effectiveness. The paper concludes by discussing data output and analysis methods for CRM data. Overall, this paper serves as a methodological proposal for the use of CRM in agricultural social science research, emphasizing the importance of real-time measurement and response in science communication.

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Section: Designmentioning

confidence: 99%

All in a moment: Continuous response measurement method for analyzing dynamic science communication content

Baker,

McLeod-Morin,

Mattox

2024

Adv Ag Dev

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“…Extant literature presents how politicians have used non‐verbal cues to influence voters, to emotionally engage voters, and to grab the attention of voters. Thus, affecting voters' perception and opinion about politicians (Anderson & Klofstad, 2012; Bucy, 2016; Harrison & Bucy, 2016; Klofstad et al, 2012; Klofstad et al, 2015; Lautsen & Bang, 2015; Martín‐Raugh et al, 2022; Maurer, 2016; Saks et al, 2016; Schulze & Brusoni, 2022; Stewart et al, 2009; Stewart et al, 2015; Stewart & Ford Dowe, 2013; Tigue et al, 2012). Tigue et al (2012) and Klofstad et al (2015) state that candidates with a lower voice pitch are preferred by voters because they are perceived as having traits like competence, strength, and integrity.…”

Section: Literature Reviewmentioning

confidence: 99%

Neuromarketing in predicting voting behavior: A case of National elections in India

Gupta

Verma

Kapoor

2023

J of Consumer Behaviour

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Political choice has huge importance, either expressed in the balloting place or in the exit poll, in bringing a political party to power and thus impacting the economy and society's welfare. Research in leadership and decision‐making suggests that the physical characteristics and traits of an individual influence the consumer's trustworthiness. Despite being a less explored research area, studying the impact of specific verbal and non‐verbal cues of a political leader through a technological lens, such as eye‐tracking has been sparsely talked about. Three sets of experiments were conducted to study voters' visual attention and reactions to gage their willingness to vote. First, an eye‐tracking tool was used to record the visual attention and regions of interest (ROI) of voters. Subsequently, a short survey was used to analyze the “willingness to vote”, followed by a pilot study on their attention to non‐verbal cues from the candidate. Also, a sentiment analysis of the voters was gathered from social media platforms. The present study analyzed the non‐verbal aspects of a political leader with regard to voting intention and found that even a few of the non‐verbal cues have an influence on the willingness to vote for a candidate. The findings contribute to the literature of neuro‐politics and decision‐making by analyzing voters' experiences of two political leaders, Narendra Modi (NaMo) and Rahul Gandhi (RaGa) based on non‐verbal cues. Political parties and candidates should focus on non‐verbal cues to increase their chances of winning elections. In addition, practitioners from the industry should incorporate appropriate non‐verbal cues while designing ad campaigns, personal branding, PR campaigns, and CEO addresses.

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“…Si se observan las áreas temáticas en las que se ha focalizado la investigación que existe sobre debates electorales, esta se ha centrado principalmente en conocer los efectos que tienen este tipo de instancia sobre: la decisión de voto (Mullinix, 2015); el conocimiento y las preferencias de los temas presentados a lo largo de las respectivas campañas (Turcotte y Goidel, 2014; McKinney, Rill y Thornson, 2013); y la agenda-setting (Luengo, 2011), entre otros efectos. Asimismo, autores interesados en el tema han estudiado las dinámicas entre candidatos (Benoit, 2007), el uso de estrategias discursivas (Proust, 2018) y las formas en que el uso de Internet y sus plataformas se hacen presentes durante los debates (Saks et al, 2016; Pérez-Curiel y García-Gordillo, 2020). Y, si bien la variable género ha estado presente en varios de estos trabajos (vg.…”

Section: Debates Y Enfoque De Génerounclassified

Caracterización del ejercicio periodístico en los debates presidenciales chilenos: una comparación entre mujeres y hombres en su rol como entrevistadores

Ortega-Gunckel

Proust

Porath

2021

RCom

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La siguiente investigación presenta los resultados de un estudio mixto de carácter exploratorio, cuyo objetivo es identificar si las características del ejercicio periodístico se ven influidas por el enfoque de género, en el contexto de los debates presidenciales chilenos. Como corpus de análisis, se utilizaron las transcripciones de siete debates presidenciales televisados, organizados por ANATEL (Asociación Nacional de Televisión), emitidos entre los años 1989 y 2017. A partir de un análisis de contenido realizado a 758 enunciados (emitidos por 13 periodistas mujeres y 22 hombres) y un análisis de comparación constante, se pudo identificar que, al contrario de lo que describe la teoría, las periodistas se comportan de manera similar a sus pares masculinos, construyendo sus preguntas principalmente sobre temáticas hard news, enfocándolas en torno a la ejecución y financiamiento de políticas públicas y respaldándolas con el uso de datos. Además, se observa que adoptan un rol cívico-perro guardián, respondiendo a las expectativas tradicionales en torno al ejercicio del periodismo; en cambio, los hombres adoptan un rol cívico-antagónico. Se concluye que los debates, al ser una instancia neutral con reglas preestablecidas, disminuye la inequidad y desigualdades entre periodistas según su género, reduciendo las barreras existentes en las salas de redacción.

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Dialed In: Continuous Response Measures in Televised Political Debates and Their Effect on Viewers

Cited by 11 publications

References 37 publications

All in a moment: Continuous response measurement method for analyzing dynamic science communication content

All in a moment: Continuous response measurement method for analyzing dynamic science communication content

Neuromarketing in predicting voting behavior: A case of National elections in India

Caracterización del ejercicio periodístico en los debates presidenciales chilenos: una comparación entre mujeres y hombres en su rol como entrevistadores

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