The notion of a p-Riordan graph generalizes that of a Riordan graph, which, in turn, generalizes the notions of a Pascal graph and a Toeplitz graph. In this paper we introduce the notion of a p-Riordan word, and show how to encode p-Riordan graphs by p-Riordan words. For special important cases of Riordan graphs (the case p = 2) and oriented Riordan graphs (the case p = 3) we provide alternative encodings in terms of pattern-avoiding permutations and certain balanced words, respectively. As a bi-product of our studies, we provide an alternative proof of a known enumerative result on closed walks in the cube.