“…Prostaglandins, discovered in the early 1930s, act as hormone‐like messengers by controlling a broad range of essential biological processes in the body, thus making them highly attractive molecules for the pharmaceutical industry . A considerable number of pharmaceuticals containing prostaglandins and their analogues are on the market, including the active agent travoprost ( 1 , Travatan, Alcon, Fort Worth, TX), which is a highly efficient therapeutic for the treatment of glaucoma and ocular hypertension . Glaucoma is an optic neuropathy leading to irreparable optic‐nerve damage and loss of vision if untreated …”