Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl

Hruschka, Harald; Fettes, Werner; Probst, Markus

doi:10.1007/bf03376986

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2005

2018

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Cited by 5 publications

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“…forecasting performance if model complexity is restricted. This explains why neural nets have found many applications in business, above all in finance (Qi (1999), Donaldson and Kamstra (1997), Garcia and Gencay (2000)), accounting (Baetge and Uthoff (1998), Luther (1998), Anders and Szczesny (1998)) and marketing (Agrawal and Schorling (1996), Heimel et al (1998), Hruschka (1993, Hruschka et al (2002Hruschka et al ( , 2004, Hruschka and Natter (1999), Mazanec (1999), West et al (1997)). …”

Section: Introductionmentioning

confidence: 99%

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Data Analysis and Decision Support

Gaul

Schader

2005

Studies in Classification, Data Analysis, and Knowledge Organization

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Section: Introductionmentioning

confidence: 99%

“…For the neural net-multinomial logit (NN-MNL) choice model (Hruschka et al (2002(Hruschka et al ( , 2004) utility of a brand consists of a brand constant /?02, a linear part (a linear combination of predictors) and a nonlinear part which is formed as linear combination of Q hidden units :…”

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confidence: 99%