Die digitale Identität der DAX-30-Unternehmen aus Sicht des Personalmarketings 2.0

Tirrel, Henning; Winnen, Lothar

doi:10.1007/978-3-658-16774-5_3

Cited by 2 publications

(1 citation statement)

References 9 publications

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“…From a technical perspective, mobile recruiting means that the company website works on mobile devices such as smartphones (Strzygowski, 2014). This is of great importance since there is a significant relationship between professionalism of social media usage as well successful job placements (Winnen, Schrader & Tirrel, 2021) while social media profiles are also part of the digital identity of companies (Tirrel & Winnen, 2019).…”

Section: Members Of Generation Z Related To Social Media Recruitingmentioning

confidence: 99%

Attracting members of Generation Z to companies via social media recruiting in Germany

Wübbelt

Tirrel

2022

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The aim of this paper is to analyze the importance of social media in the recruitment of Generation Z, with a focus on their expectations towards social media recruiting. In a qualitative analysis, nine interviews were conducted with members of Generation Z, as well as a focus group discussion with six HR managers. Based on our research sample, both members of Generation Z and recruiters attach great importance to social media recruiting. Members of Generation Z can be characterized by their willingness to use social media, active sourcing, and the talent pool to actively support their job search. The social media platforms Instagram, Facebook, Snapchat, XING, and LinkedIn are identified as potential contact points for the generation. However, a discrepancy was uncovered between what HR managers expect in relation to the usage of social media for job searches and the actual passive use of social media for this purpose by Generation Z. In addition, a positive candidate journey and attention to various (passive) touch points are important for successful recruitment of Generation Z members. Due to the open attitude of the generation towards social media recruiting, they need to be made aware of this topic during their candidate journey.

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Section: Members Of Generation Z Related To Social Media Recruitingmentioning

confidence: 99%

Attracting members of Generation Z to companies via social media recruiting in Germany

Wübbelt

Tirrel

2022

Self Cite

View full text Add to dashboard Cite

show abstract

Der Einfluss von Social Media (im Employer Branding) auf den Stellenbesetzungserfolg: Eine quantitative Analyse

Winnen¹,

Schrader²,

Tirrel³

2021

Digitales Human Resource Management

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Die digitale Identität der DAX-30-Unternehmen aus Sicht des Personalmarketings 2.0

Cited by 2 publications

References 9 publications

Attracting members of Generation Z to companies via social media recruiting in Germany

Attracting members of Generation Z to companies via social media recruiting in Germany

Der Einfluss von Social Media (im Employer Branding) auf den Stellenbesetzungserfolg: Eine quantitative Analyse

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