Kundenwert 2006
DOI: 10.1007/978-3-8349-9288-8_3
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Die Kundenbeziehung als ein zentraler Unternehmenswert – Kundenorientierung als Werttreiber der Kundenbeziehung

Anton Meyer1,
Roland Kantsperger2,
Marion Schaffer3
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Cited by 5 publications
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