Die Pricing Revolution

Beutin, Nikolas; Kirchner, Patric; Demmelmair, Marcus

doi:10.1007/s35141-020-0413-8

Cited by 4 publications

(1 citation statement)

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“…Technologies such as artificial intelligence, robotic process automation (RPA), and cloud applications for faster data analysis and storage are often a prerequisite for comprehensive, data-driven, real-time pricing (Beutin et al, 2020). The algorithms that drive the pricing engine itself are based on advanced analytical techniquesincluding AI, statistical modeling and machine learningthat can provide insights on relatively small data sets.…”

Section: Digital Transformation and Automation -Trends And Prerequisitesmentioning

confidence: 99%

The Impact of the Energy Crisis on Inflation in the Republic of North Macedonia

Tashkovski

2023

SERBE

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This research paper examines the importance and implications of conducting price analysis in a high-tech environment, where technological advancements and market dynamics significantly influence pricing strategies. The rapid development of the high-tech industry has created unique challenges and opportunities for organizations in managing their pricing decisions effectively. By analyzing the pricing landscape and adopting advanced analytical techniques, businesses can gain valuable insights into customer behavior, market trends, and competitor pricing strategies. This paper explores various methods and tools used in marketing price analysis, including data-driven approaches, machine learning algorithms, and market segmentation techniques. It highlights the significance of accurate pricing analysis in optimizing revenue, maintaining competitiveness, and achieving sustainable growth in the high-tech sector. Furthermore, the research discusses the potential implications of pricing decisions on customer perception, brand positioning, and long-term profitability. The findings contribute to the existing body of knowledge on pricing strategies in high-tech environments and provide practical recommendations for organizations to enhance their pricing capabilities and overall marketing effectiveness.

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Section: Digital Transformation and Automation -Trends And Prerequisitesmentioning

confidence: 99%