Springer-Lehrbuch
DOI: 10.1007/978-3-540-68166-3_4
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Die Theorie des geplanten Verhaltens

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Cited by 15 publications
(17 citation statements)
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“…Behavioral intention is the most important predictor and the primary antecedent for the behavior [53,56]. It is determined by three variables (Figure 1): (1) attitudes, (2) subjective norm, and (3) perceived behavioral control [42,57]. These variables differ in terms of different target behavior and different groups of people [56].…”
Section: Theoretical Framework: An Extended Tpbmentioning
confidence: 99%
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“…Behavioral intention is the most important predictor and the primary antecedent for the behavior [53,56]. It is determined by three variables (Figure 1): (1) attitudes, (2) subjective norm, and (3) perceived behavioral control [42,57]. These variables differ in terms of different target behavior and different groups of people [56].…”
Section: Theoretical Framework: An Extended Tpbmentioning
confidence: 99%
“…Subjective norm refers to the individually perceived social pressure to perform a certain behavior (or not). The opinions and expectations of the social environment affect the development of a person's behavioral intention and help to determine whether the person will actually carry out a certain behavior [42,57]. Subjective norm seems to be less important in the context of sustainable nutrition [41].…”
Section: Subjective Normmentioning
confidence: 99%
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