Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment

Habib, Muhammad Danish; Alghamdi, Aseel; Sharma, Veenu; Mehrotra, Ankit; Badghish, Saeed

doi:10.1016/j.jretconser.2023.103584

Cited by 18 publications

(2 citation statements)

References 119 publications

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“…The increasing adoption of vegan diets worldwide has sparked the interest of researchers in this domain. Recent research has shed light on the multifaceted motivations behind the embrace of vegan adoption behavior, with prominent factors revolving around considerations for human health, animal welfare, and environmental sustainability (Bolderdijk & Cornelissen, 2022; Gregson et al, 2022; Habib et al, 2024; Khara et al, 2021). Vegan diets have been scrutinized for their nutritive content, with findings highlighting potential benefits such as higher fiber, increased antioxidants, and lower saturated fat compared to omnivorous diets (Sutter & Bender, 2021).…”

Section: Introductionmentioning

confidence: 99%

Factors shaping the adoption of sustainable vegan diets

Shah,

Thanki Joshi

2024

Int J Consumer Studies

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The quality and choices of food contribute significantly to human well‐being and support the development of healthy communities worldwide. Despite being the world's largest vegetarian nation, India predominantly follows lacto‐vegetarianism, allowing dairy consumption and creating a distinct dietary landscape shaped by influences from religious, social, and cultural beliefs. This complexity, where dairy and cultural‐religious factors play pivotal roles, makes India a compelling and unique case for understanding the intricacies of adopting vegan dietary preferences. In the present study, an integrated model derived from the health belief model (HBM), the value attitude behavior (VAB) model, and social stigma was adopted as the theoretical framework. The study analyses the interactive effect of perceived benefits, barriers, environmental beliefs, health beliefs, and anti‐speciesism values, with the novel inclusion of social stigma as an independent variable affecting attitudes and intentions toward adopting a vegan diet. To achieve its objective, the study employed a quantitative methodology, recording consumers' responses through a structured questionnaire. The analysis encompassed 504 valid responses from Indian consumers from diverse backgrounds and varied locations. The result unveiled several noteworthy and unique trends. It was found that perceived benefits had a positive impact, while perceived barriers had a negative impact on the health beliefs associated with a vegan diet. Environmental beliefs, health beliefs, and anti‐speciesism values exhibited a positive influence on individuals' attitudes toward adopting a vegan diet. Conversely, social stigma had a negative impact on attitudes toward a vegan diet. Attitude emerged as a pivotal mediator, connecting the social stigma to the vegan diet adoption behavior. The findings of the study offer valuable insights for policymakers, manufacturers, and marketers seeking to encourage the adoption of vegan diets in countries with predominantly vegetarian populations. Additionally, the study puts forth actionable strategies, outlined as implications to promote the widespread adoption of the vegan diet.

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Section: Introductionmentioning

confidence: 99%

Factors shaping the adoption of sustainable vegan diets

Shah,

Thanki Joshi

2024

Int J Consumer Studies

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“…A United Nations report in 2021 showed that 828 million people in the world suffer from hunger, which highlights the urgent need for food system transformation (WHO, 2022). While food is needed for survival, it has become an important lifestyle element for many (Enriquez-Martinez et al, 2021;Habib et al, 2024). The diversity of factors influencing food choices highlights the complexity of individuals' dietary choices.…”

Section: Introductionmentioning

confidence: 99%

Exploring twitter discussions on healthy food: inspiring, access to healthy food for young, and nutritional economics in focus

Kvasnička,

Kvasničková Stanislavská,

Pilař

et al. 2024

Front. Sustain. Food Syst.

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Considering that food is a critical factor for a healthy population, social media analysis of discussions about this area is very important to understanding people’s behavior. This research aimed to identify the main areas of communication about healthy food, including sentiment identification, on the social network Twitter (now X). We achieved this aim by analyzing 828,963 Tweets posted from 1 April 2018 to 17 April 2023 based on a dataset that included all Tweets containing the hashtag “#healthyfood” or the phrase “healthy food.” This study extends previous research that focused only on hashtags and did not include all messages about healthy food. The results identified five main communication areas, namely (1) Inspiring, (2) Access to healthy food for children and youth, (3) Expenditure on healthy food, (4) Homemade food, and (5) Vegan/vegetarian diet, of which the second and third areas were not identified in previous research due to selective analysis focusing only on hashtags. These two communities had the highest negative sentiment of the top 10 communities, suggesting that these issues require attention.

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Drivers and Challenges in Achieving Corporate Carbon Neutrality—Qualitative Investigation of Carbon Capture, Utilization, and Storage Technologies

Bhatia,

Gugnani,

Yaqub

et al. 2024

Bus Strat Env

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The importance of attaining carbon neutrality (CN) has progressively increased in addressing climate change, and consequently, carbon capture, utilization, and storage (CCUS) has emerged as a promising tool in this pursuit. Nevertheless, a dearth of scholarly discourse exists about the factors that drive the implementation of CCUS in the context of corporate CN and the challenges that inhibit the adoption of CCUS for CN. This study aims to bridge this knowledge gap by analyzing open‐ended essays to gain cardinal insights into the experiences and perspectives of companies successfully implementing CCUS for CN. The collected (qualitative) data underwent rigorous analysis to synthesize three distinct dimensions encompassing various aspects of CCUS to achieve CN. The study identifies multiple CCUS components employed to manage carbon emissions effectively. It underscores the five drivers accelerating the adoption of CCUS and classifies them as intrinsic or extrinsic drivers. Various challenges impeding the successful adoption of CCUS have been pinpointed as emanating from financial, human resource, operational, technological, and strategic challenges; technology development and infrastructural challenges, environmental impacts; and social and regulatory challenges. Our research renders valuable theoretical and practical insights based on the prevalent discourse regarding the implementation of CCUS in the field of CN with a comprehensive and inclusive approach.

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Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment

Cited by 18 publications

References 119 publications

Factors shaping the adoption of sustainable vegan diets

Factors shaping the adoption of sustainable vegan diets

Exploring twitter discussions on healthy food: inspiring, access to healthy food for young, and nutritional economics in focus

Drivers and Challenges in Achieving Corporate Carbon Neutrality—Qualitative Investigation of Carbon Capture, Utilization, and Storage Technologies

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