Objective: This study was performed to investigate the difference in the serum-cholesterol-and triglyceridelowering activities between phytosterols dissolved in diacylglycerol (PSaDG) and dispersed in triacylglycerol (PSaTG). The effects of the solvent on the concentrations of serum b-sitosterol and campesterol were examined. Design: The study had a randomised crossover design. Subjects: Twelve healthy normocholesterolemic or moderately hypercholesterolemic men aged 29 ± 50 y participated in this study. Interventions: For 2 weeks before the test period (designated as the control period), all subjects consumed control mayonnaise (PS free) daily with supper and were randomly assigned to two groups for the 2 week test period; one group was given mayonnaise containing PS (500 mgaday) dissolved in DG (10 gaday), and the other mayonnaise containing PS (500 mgaday) dispersed in TG (10 gaday). After a wash out period consuming control PS-free mayonnaise for 4 weeks, the groups were reversed for 2 weeks. Results: PSaTG feeding had no effect on the serum cholesterol level. In contrast, PSaDG feeding signi®cantly reduced the total and LDL cholesterol levels from the initial value of 5.57 to 5.31 mmolal (4.7%; P`0.05) and from 3.69 to 3.39 mmolal (7.6%; P`0.05), respectively. Moreover, the degree of total cholesterol reduction induced by PSaDG feeding in the test period was signi®cantly greater than that induced by PSaTG feeding (P`0.05). In addition, the serum b-sitosterol and campesterol concentrations did not change during the PSaTG or PSaDG feeding periods. Conclusions: Dissolution of PS in DG had a better serum cholesterol lowering effect than dissolution in TG.