This paper presents a comparative analysis between a physical model, a set of virtual reality (VR) models and a set of augmented reality (AR) models of the same architectural project. A set of architectural participants' interactions with the models have been recorded through a set of sensor streams and videos and their experiences have been interpreted through a questionnaire containing both qualitative and quantitative questions. Further analysing through the sensor streams, video recording and questionnaire, their experiences have been interpreted using a framework of embodiment, affordance and tactility to determine the usefulness and limitations and each of the modes and their possible application in architectural design practice.