Difference between Leisure and Work Contexts: The Roles of Perceived Enjoyment and Perceived Usefulness in Predicting Mobile Video Calling Use Acceptance

Abstract

There is a rapidly growing body of literature on mobile video calling, which is a promising communication technology; however, little research has focused on user acceptance of mobile video calling, especially in different use contexts. This study explored factors (especially perceived enjoyment) influencing the intention of users to employ video calling in different contexts (a work and a leisure context) by applying the technology acceptance model (TAM) combined with the theory of planned behavior. The revised research model differentiated external factors (subjective norms and personal innovativeness) from internal factors (perceived usefulness, perceived ease of use (PEU), perceived enjoyment, and intention to use mobile video calling). In addition, the current study investigated predictors of perceived enjoyment across these two contexts. With the use of a structured questionnaire, participants were divided in two groups and completed self-report measures related to one context; a total of 386 student respondents’ responses were analyzed. The results indicated that users’ intentions were directly predicted by their perceived enjoyment of video calling (β ≥ 0.35) and the call’s perceived usefulness (β ≥ 0.27) and PEU (β = 0.13, only for the leisure context), which jointly explained at least 55.6% of the variance in use intention. In addition to the effects of these predictors on mobile video calling use acceptance, an assessment of the moderating effects of different contexts indicated that perceived enjoyment played a more important role in influencing intention for the leisure context, while perceived usefulness appeared to be more important for the work context. This study’s findings are important in that they provide strong support for the necessity of distinguishing among different types of contexts when predicting users’ intentions to use video calling. Furthermore, the results showed that perceived enjoyment was most significantly influenced by perceived usefulness (β ≥ 0.61), followed by PEU (β ≥ 0.13). In summary, the roles of core TAM variables (especially perceived enjoyment and perceived usefulness) and of external factors (subjective norms and personal innovativeness) differed between the leisure and work contexts. The implications of these findings are discussed.

Smartphone banking usage in Nigeria: Gamification, technology acceptance and cultural factors empirical perspectives

“…HM is regarded as fun derived from using a system like smartphone banking and which triggers more usage. However, the benefits which the users get from using the system may be instrumental to trigger the fun (Pagani, 2004; Salimon et al, 2017) and which implies that bankers must start thinking in this direction by ensuring that the smartphone banking apps are embedded with value‐added functions that can provide customers with a more affective, entertaining and enjoyable experience (Zhou & Feng, 2017). Additionally, the significant and positive relationship between PEoU and SMBU (H3) suggests that smartphone banking users give preference to ease of use of the system against any tasks or functionality that can make life difficult for them.…”

Promoting social distancing and preventing panic buying during the epidemic of COVID-19: the contributions of people’s psychological and behavioural factors

“…Meanwhile, the discriminant validity determined whether the latent variables were distinct factors from one another. As shown in Table 2, the questionnaire items had high levels of convergent validity because the factor loadings were all higher than 0.55 (e.g., Zhou and Feng 2017). In addition, the average variance extracted (AVE) values, which had to be 0.50 or greater (e.g., Lee 2019), indicated that the scales had good convergent validity.…”

“…According to previous studies (e.g., Fornell and Larcker 1981;Zhou and Feng 2017), if the value of squared multiple correlation (SMC) is above 0.50 and the composite reliability (CR) value is above 0.70, then the reliability is acceptable. Table 2 shows that the SMCs of the items were all higher than the criterion (0.50) and that the CR values for all the constructs were above the recommended level of 0.70.…”

Exploring consumers’ impulse buying behavior on online apparel websites: An empirical investigation on consumer perceptions

“…In the context of social commerce platforms (SCP), Xiang et al [11] mentioned that the more useful a social commerce platform is perceived to be, the more enjoyable it is to use. Zhou and Feng [72] mentioned that perceived usefulness would have a positive influence on the perceived enjoyment of video calling usage. Besides, Demirci et al [73], Parboteeah et al [7,74], Terzis et al [61], and Zheng et al [53] also mentioned that positive cognitive reactions are capable of increasing the emotional part of impulse buying.…”