Differences between TripAdvisor and Booking.com in branding co-creation

Tiago, María Teresa Borges; Arruda, Carolina; Tiago, Flávio; Rita, Paulo

doi:10.1016/j.jbusres.2020.09.050

Cited by 51 publications

(42 citation statements)

References 47 publications

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“…The EM and SOM clustering approaches were used to cluster the TripAdvisor data. Borges-Tiago et al (2021) investigated the differences between Booking.com and TripAdvisor.com in branding co-creation. They found that similar brand personality traits were presented by the users in non-commercial and commercial platforms.…”

Section: Previous Literature Of Online Customers’ Reviews and Ratingsmentioning

confidence: 99%

What is the impact of service quality on customers’ satisfaction during COVID-19 outbreak? New findings from online reviews analysis

Nilashi

Abumalloh

Alghamdi

et al. 2021

Telematics and Informatics

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Section: Previous Literature Of Online Customers’ Reviews and Ratingsmentioning

confidence: 99%

What is the impact of service quality on customers’ satisfaction during COVID-19 outbreak? New findings from online reviews analysis

Nilashi

Abumalloh

Alghamdi

et al. 2021

Telematics and Informatics

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“…The second stage is withdrawing 700 random reviews from booking.com; the reason behind choosing this website is that it is considered one of the most popular online travel platforms globally (Mellinas and Martin-Fuentes, 2021). It provides an extensive database collecting millions of reviews worldwide accommodations and holidays that academics and tourism destination managers have widely depend on enhancing their services through the past decade (Borges-Tiago et al, 2021).…”

Section: Methodsmentioning

confidence: 99%

Tourists’ interpretations toward tourism destinations: viewpoint to apply locus of control theory

Saleh

2021

TRC

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Purpose Studying tourist behavior provides the privilege of diverging in the competition between destinations to attract tourists. Previous studies have explored the effects of tourist behavior on brand satisfaction, attachment and loyalty. However, there is a lack of studies that investigated the intuition behind shaping tourist behavior. To address this issue, this study aims to contribute to providing a viewpoint to apply locus of control (LOC) theory in the tourism context. LOC studies how individuals believe in controlling their feelings and judgment toward events.

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“…Thus, the research focused on the importance and ways of achieving trust on review sites with an emphasis on creating a conceptual model of trust for review sites. When choosing review sites for both case studies, opinions on their selection among the most important review sites were respected (Xiang et al 2017;Borges-Tiago et al 2021). An important selection criterion was their sophisticated approach to eliminating false and misleading reviews.…”

Section: Methodsmentioning

confidence: 99%

Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations

Zelenka

Azubuike

Pašková

2021

Administrative Sciences

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Obtaining information about destinations and services they provide is ever more based on user-generated content (UGC), which includes reviews of tourism services as well as evaluation of attractions and destinations by visitors. The growing importance of reviews of tourism services is recognized by tourism service providers, and some of them influence the content of reviews on review sites. At the same time, procedures for the prevention of false and misleading reviews, as well as their detection, are being intensively developed. This is documented in relevant sources, which were identified especially on the Web of Science, Scopus, Sciencedirect, Researchgate and the websites of MDPI, Emerald and Taylor & Francis Online. The aim of this study is to reveal how the verification of reviews can be improved with the intention to increase confidence in the review sites. In the form of case studies of TripAdvisor and Booking.com, the current rise of trust in reviews on these review sites was analysed and documented. The outputs of research include a SWOT analysis, processual analysis and an analysis of verification process, conditions, factors affecting trust in reviews on review sites. On these bases, a conceptual model for providing verified reviews of tourism services or verified destination assessment and two process models for providing verified reviews of tourism services and for providing verified destination assessment have been drawn up.

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Differences between TripAdvisor and Booking.com in branding co-creation

Cited by 51 publications

References 47 publications

What is the impact of service quality on customers’ satisfaction during COVID-19 outbreak? New findings from online reviews analysis

What is the impact of service quality on customers’ satisfaction during COVID-19 outbreak? New findings from online reviews analysis

Tourists’ interpretations toward tourism destinations: viewpoint to apply locus of control theory

Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations

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