Skin self-examination (SSE) consists of routinely checking the body for atypical moles that might be cancerous. Identifying atypical moles is a visual task; thus, SSE training materials utilize pattern-focused visuals to cultivate this skill. Despite widespread use, researchers have yet to explicate how pattern-focused visuals cultivate visual skill. Using eye tracking to capture the visual scanpaths of a sample of laypersons (N = 92), the current study employed a 2 (pattern: ABCDE vs. ugly duckling sign [UDS]) × 2 (presentation: photorealistic images vs. illustrations) factorial design to assess whether and how pattern-focused visuals can increase layperson accuracy in identifying atypical moles. Overall, illustrations resulted in greater sensitivity, while photos resulted in greater specificity. The UDS × photorealistic condition showed greatest specificity. For those in the photo condition with high self-efficacy, UDS increased specificity directly. For those in the photo condition with self-efficacy levels at the mean or lower, there was a conditional indirect effect such that these individuals spent a larger amount of their viewing time observing the atypical moles, and time on target was positively related to specificity. Illustrations provided significant gains in specificity for those with low-to-moderate self-efficacy by increasing total fixation time on the atypical moles. Findings suggest that maximizing visual processing efficiency could enhance existing SSE training techniques.Melanoma incidence rates continue to rise in the United States (Siegel, Naishadham, & Jemal, 2012). As melanoma risk increases, health communication researchers and Address correspondence to Kevin K. John, School of Communication, Brigham Young University, 328 BRMB, Provo, UT 84602, USA. kevin.k.john@gmail.com. Color versions of one or more of the figures in the article can be found online at www.tandfonline.com/uhcm.
HHS Public AccessAuthor manuscript J Health Commun. Author manuscript; available in PMC 2017 October 26.
Author Manuscript Author ManuscriptAuthor ManuscriptAuthor Manuscript practitioners benefit from improving communication to at-risk individuals about prevention and early detection. For melanoma, prevention options include traditional sun safety tips (Chu, Atkinson, Hershfield, & Rosen, 2016), whereas secondary prevention and early detection efforts emphasize teaching individuals to identify atypical moles via skin selfexamination (SSE; Goodson & Grossman, 2009). People need proficiency in three behaviors/skills related to SSE to contribute to skin cancer control efforts: (1) completing a thorough SSE of their entire body, (2), recognizing and identifying potentially atypical moles while performing SSE, and (3) bringing atypical or suspicious moles to the attention of their primary care provider or dermatologist.The current study investigates how to enhance people's ability to identify atypical moles. 1 At present, practitioners utilize pattern-focused visual training methods (e.g., ABCDE and ugly d...