Differences in purchase behavior between France and the USA: the cosmetic industry

Abstract

This study investigates the differences in purchasing behavior between the US and French cosmetic markets. Our study suggests that a difference should exist due to psychological factors, social influences, and the purchase situation. Our paper will discuss the underlying theoretical perspectives that support our proposition, and illustrate the various components which influence consumer behavior in this particular marketplace. The analysis and investigation is based on the cosmetic industry in terms of comparing US and French consumers and their historical purchase patterns. The results indicate that there are in fact notable differences in purchase behavior. The implications of these findings are important in two primary ways. First, the findings provide support for the theoretical underpinnings. Second, the findings have important managerial implications in terms of developing appropriate product development, distribution and marketing strategies.

Smartphone Dependency and Its Impact on Purchase Behavior

“…Social influence affects the ways other people affect one's beliefs, feelings and behavior (Manson et al, 2007). Social influence in this research is conceptualized to be the way other people or the environment will affect one's belief or behavior (Weber & Villebonne, 2002). This definition is in line with Ting et al (2011).…”

“…26;2015 207 The results of this study also showed that the hypothesis H 3 -social influence has a positive relationship with dependency on smartphone usages -was significant. As stated earlier, social influence was defined by Weber and Villebonne (2002) as a cultural environment that can influence one's behavior as well as influence the reasons why and how people live. Lu and Wang (2008) further expanded the concept of social influence to include its impact on the user's perception and behavior through two distinct constructs, i.e.…”

“…In a research by Weber and Villebonne (2002), social influence was defined as a cultural environment that is an external variable that will influence one's behavior as well as influence the reasons why and how people live. They stress that this external cultural environment is important for strategic marketing plan because society exerts a constant and persuasive influence on its members.…”

Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona

“…Numerous earlier studies of crossnational differences in consumer behaviour in different consumption sectors have verified that cultural differences have a strong influence on consumers, to the extent that the same product or service may be perceived differently according to the culture of origin and determine individual behaviour (Mok & Amstrong, 1998;Mattila, 1999;Weber & Villebonne, 2002;Cunningham, Young, Lee, & Ulaga, 2006;Jin, Park, & Kim, 2008;Suiden & Diagne, 2009). Though it is true that the members of national communities have a wide diversity of individual cultural identities, it is also true that, over and above the individual cultural identity, there exists the national cultural identity (Tipton, 2009), although globalization and the internationalisation of markets has brought with it a process of transfer and construction of the meaning that implies new processes of identity formation, cultural hybridisation and "glocalization" (Gould and Grein, 2009).…”

Uncovering Chinese Stereotypes and Their Influence on Adolescent Male Makeup Purchasing Behavior

“…Such perspectives have been proven to have a considerable amount of impact on consumer behavior in cosmetics. Furthermore, in comparison to different countries of different background, previous research concluded that psychological and socio-cultural factors were the dominant reasons for a change in consumer behavior in the cosmetics industry in recent decades (Weber, 2002;Kumar, 2014;Morphitou, 2011). Not only did they focus on makeup products but also the remaining products in the cosmetics industry.…”