Different and better than you: The interplay between social identity, moral identity, and social comparison

Khan, Shazia Rehman

doi:10.1002/casp.2549

Cited by 4 publications

(2 citation statements)

References 71 publications

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“…We extend the existing research by accounting for how morally desired behavior is the result of self-categorization and social identification [23]. Abiding by the group's moral standards is reinforced by the individual's desire for consistency with the group-level conception of self [24,25]. Integrating the Social identity theory with the "moral self", we obtain an account of why individuals behave in accordance with their identity meanings and are motivated to avoid inconsistency [26].…”

Section: The Moral Social Identity Theory and Self-construalsmentioning

confidence: 93%

Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value

Sun

Obrenovic

2022

Sustainability

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Virtual CSR co-creation activities have become effective strategic tools for enterprises to promote green consumption. The research objective of the current study is to find out whether the experience value acquired by users in the process of virtual CSR co-creation leads to pro-social behavior, namely, the willingness to purchase green products. This empirical study introduces a moderated mediation effect model with virtual CSR co-creation and self-construal as independent variables. Environmental involvement was introduced as a moderator in the research model, whereas the virtual community identity was introduced as a mediator. A scenario simulation experiment was conducted to explore the mechanism of the virtual CSR co-creation on customers’ green product purchase intention. The results indicate that the virtual CSR co-creation promoted the customers’ green product purchase intention. The virtual CSR co-creation and self-construal have an interactive effect on green product purchase intention. Environmental involvement plays a moderating role in the interactive effect. The virtual community identity partially mediates this interactive effect, thus impacting consumers’ green products purchase intentions indirectly. The research findings provide a new practical path for enterprises to develop target strategies to promote green consumption.

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Section: The Moral Social Identity Theory and Self-construalsmentioning

confidence: 93%

Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value

Sun

Obrenovic

2022

Sustainability

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“…In previous studies, moral identity has been understood as one of many concepts of social identity theory [23]. Moral identity is an extended concept of social identity theory, which posits that group members of society acquire individual self-concept by associating group identity with individual identity [24]. Information processing of social identity is managed by an individual's self-system consisting of factors such as gender, race, education, marital status, and family status [25].…”

Section: Moral Identitymentioning

confidence: 99%

The Effect of Perceived Corporate Social Responsibility (PCSR) on Subjective Well-Being

Liang

Soon-Ock

2023

Sustainability

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With the improvement of the material level, the employees of companies do not only pay attention to the level of wages, but rather focus on the happiness that the work induces, the quality of life, and the psychological well-being. Current research on corporate social responsibility has mostly concerned both macroscopic and institutional aspects, and empirical studies that address microscopic aspects of the organization employees are relatively scant. Therefore, it is the aim of this study to investigate whether corporate social responsibility perceived by employees affects subjective well-being, as well as to examine the intermediary mechanism through which employees perceive subjective well-being. Based on the social identity theory, this study establishes a research model that sets corporate social responsibility, organizational identification, and moral identity perceived by employees as antecedent variables of subjective well-being, and uses organizational support as a moderating variable. The survey data used in this study were collected from social media in the form of a questionnaire. The survey used a total of 508 questionnaires for employees of “Haier”, a Chinese home appliance manufacturing company, for one month in September 2022. The conclusions drawn through this study are that, first, corporate social responsibility has a significant positive (+) effect on subjective well-being, and, second, organizational identification mediates the relationship between perceived corporate social responsibility and subjective well-being. Third, moral identity plays a partial mediating role between perceived corporate social responsibility and subjective well-being. Finally, organizational support moderates the relationship between employees’ perceived corporate social responsibility and organizational identification. It is expected that the research result will contribute to better understanding of the mechanism in which perceived corporate social responsibility boosts employees’ subjective well-being, which has huge implications for companies in ways that affect organizational performance as well as corporate loyalty.

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How Organizational Socialization Tactics Affect Volunteer Outcomes for New Volunteers

Miao,

He,

Pan

et al. 2024

Voluntas

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Different and better than you: The interplay between social identity, moral identity, and social comparison

Cited by 4 publications

References 71 publications

Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value

Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value

The Effect of Perceived Corporate Social Responsibility (PCSR) on Subjective Well-Being

How Organizational Socialization Tactics Affect Volunteer Outcomes for New Volunteers

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