2020
DOI: 10.2139/ssrn.3375916
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Different Handicrafts Training Programmes for Tribal People in Jharkhand: A Review

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“…For the present study, we selected the eastern part of India (West Bengal, Odisha, Jharkhand and Chhattisgarh) for the selection of the target sample because There is a large variety in the eastern part of India's economy in which people are working agriculture, crafts, a variety of new industries and many services (Chakraborty, 2013;Agarwal et al, 2020). The eastern region has been a smorgasbord of diverse cultures for decades, represented in a wide range of craftsfrom bamboo and cane goods to masks, timber, textiles and artwork (Bhawan and Marg, 2006).…”
Section: Research Methodology 31 Sample Selection and Data Collectionmentioning
confidence: 99%
“…For the present study, we selected the eastern part of India (West Bengal, Odisha, Jharkhand and Chhattisgarh) for the selection of the target sample because There is a large variety in the eastern part of India's economy in which people are working agriculture, crafts, a variety of new industries and many services (Chakraborty, 2013;Agarwal et al, 2020). The eastern region has been a smorgasbord of diverse cultures for decades, represented in a wide range of craftsfrom bamboo and cane goods to masks, timber, textiles and artwork (Bhawan and Marg, 2006).…”
Section: Research Methodology 31 Sample Selection and Data Collectionmentioning
confidence: 99%
“…Usaha mikro kecil dan menengah (UMKM) dapat didefinisikan sebagai usaha produktif yang dimiliki perorangan maupun badan usaha yang telah memenuhi kriteria sebagai usaha mikro (Caska & Indrawati, 2019). Ibu-Ibu pelaku UMKM lebih mempercayakan diri pada produk yang dihasilkan brand awareness sebagai suatu hal yang dapat memberikan suatu kontribusi melalui suatu informasi, hal lain brand awareness dapat menjadi indikator (besar kecilnya) suatu pangsa pasar usaha, apabila brand awareness akan suatu produk melemah, maka hal ini dapat dipastikan pangsa pasar produk tersebut dikatakan masih rendah atau kecil, sebaliknya jika brand awareness kuat, maka pangsa pasarnya dapat dikatakan tinggi atau besar (Agarwal & Malhotra, 2022). Pentingnya mempertahankan suatu brand awareness menjadi hal yang utama dalam membangun suatu adanya nilai akan kualitas sehingga dapat memikat para calon pembeli.…”
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