Different shades of green? Unpacking habitual and occasional pro-environmental behavior

Lavelle, Mary Jo; Rau, Henrike; Fahy, Frances

doi:10.1016/j.gloenvcha.2015.09.021

Cited by 96 publications

(73 citation statements)

References 34 publications

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“…theory of planned behavior, Ajzen 2011, and social cognitive theory, Bandura 2001). It is also in line with literature suggesting that both the individual (Lavelle, Rau and Fahy 2015) The present research aims at contributing to this. The increasing societal attention has sparked market actors to become involved in food waste reduction activities that focus on capacity building and creating awareness, redistribution of food otherwise wasted, or innovations in re-use (Aschemann-Witzel et al, 2017a).…”

Section: Approaches To Promoting Sustainable Behavior In a Market Consupporting

confidence: 84%

“…These distinctions are assumed to be anchored in the individual´s value priorities -more than class or economic resources. These priorities are reflected in both psychographic indicators and observable consumption practices and behavior (Evans and Abrahamse 2009;Bin and Dowlatabadi, 2005;Lavelle, Rau, and Fahy 2015), with consumers appearing as consumption communities in the market (Gordon et al 2014). In addition to the individual values, attitudes, and beliefs, consumer lifestyle is also suggested to be impacted by cultural influences, societal trends, and technology development.…”

Section: Consumer Lifestylesmentioning

confidence: 99%

“…To develop potential macromarketing interventions that would be able to successfully reduce consumer-level food waste, it is therefore useful to move beyond consumer food-waste behaviors and to study consumers' lifestyles and consumption habits concerning foods and food waste as the antecedent of wastage. Such an approach acknowledges that the sum of the complex and interacting factors impacting food waste are reflected in a consumer's lifestyle (Evans and Abrahamse 2009;Plummer 1974), and it combines both attitudinal and behavioral indicators of consumer behavior (Lavelle, Rau, and Fahy 2015).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Fine-Tuning the Fight Against Food Waste

Aschemann‐Witzel

Hooge

Almli

et al. 2018

Journal of Macromarketing

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Section: Approaches To Promoting Sustainable Behavior In a Market Consupporting

confidence: 84%

Section: Consumer Lifestylesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Fine-Tuning the Fight Against Food Waste

Aschemann‐Witzel

Hooge

Almli

et al. 2018

Journal of Macromarketing

View full text Add to dashboard Cite

show abstract

“…Stern [13] proposed four types of pro-environmental behavior, namely, environmental activism, non-activist behaviors in the public sphere, private-sphere environmentalism and other environmentally significant behaviors (such as influencing the actions of organizations). In recent studies, Lavelle et al [60] divided pro-environmental behavior into chronic behavior and occasional behavior, and then MacDonald and She [61] categorized it into curtailing, political and efficiency behavior. Although the types of pro-environmental behavior are quite diverse, the basic connotation of these types is similar to that reflected in public-sphere or private-sphere pro-environmental behavior [62].…”

Section: Public-sphere Pro-environmental Behavior (Pspb)mentioning

confidence: 99%

Factors Influencing Public-Sphere Pro-Environmental Behavior among Mongolian College Students: A Test of Value–Belief–Norm Theory

Liu

Zou

2018

Sustainability

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Value-belief-norm (VBN) theory provides a valuable framework for identifying the social-psychological determinants of various types of pro-environmental behavior. However, limited empirical study has tested the applicability of VBN theory in the western minority areas of China. Given Mongolian college students' crucial role in promoting the sustainable development of the Inner Mongolia Autonomous Region (IMAR) of China, this study investigates how VBN clusters of variables, namely, values, the new environmental paradigm (NEP) and pro-environmental personal norms (PPN), influence Mongolian college students' self-reported public-sphere pro-environmental behavior (PSPB). The subjects were 1034 Mongolian college students from three large public universities in Hohhot. A structural equation model (SEM) and bootstrapping analyses revealed that: (1) altruistic values have a significant positive influence on PSPB, egoistic values negatively influence PSPB, and biospheric values have no significant influence on PSPB; (2) egoistic values negatively predict NEP and biospheric values positively predict NEP, whereas altruistic values have no direct impact on NEP; (3) NEP has a positive influence on PPN; (4) PPN has a significant positive impact on PSPB; and (5) biospheric and egoistic values have an indirect effect on PSPB through NEP and PPN. The findings provided evidence for the cross-cultural applicability of VBN theory in a Mongolian college student sample. Theoretical and practical implications were discussed, and recommended directions for future research were suggested.

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“…Such a stance is congruent with a consumer typology identified as "light greens" [48]; this group may be responding to extrinsic demands to adopt green behaviours. In contrast people who embrace the NEP and reject the DSP may have internalised the need to think and behave in a pro-environmental manner, which fits with a committed environmentalist or "deep green" typology [49][50][51]. Interestingly, a belief in the scientific tradition and a conviction that science and technology can solve environmental problems within current political structures has been suggested to be a tenet of 'environmentalism' in contrast to 'ecologists' who reject science [52].…”

Section: Dimensionality Of the Nep Scalementioning

confidence: 99%

Food Purchasing Decisions and Environmental Ideology: An Exploratory Survey of UK Shoppers

et al. 2019

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Environmentally and ethically conscious food purchasing has traction with British consumers. We examined how broad environmental worldviews related to shoppers’ ratings of the importance of various shopping criteria, including recognition of eco-labels, by surveying 502 shoppers from the city of Sheffield, England. Environmental worldviews were measured using the New Ecological Paradigm (NEP) scale. Responses to the scale split into two dimensions reflecting the scale’s origins: the Dominant Social Paradigm (DSP) and NEP subscales. Subscription to the NEP (ecocentric values) was associated with greater importance ratings of nutrition & health, animal welfare, the environment, Fairtrade, seasonal, local and organic criteria. Subscription to the DSP (anthropocentric values) was associated with greater importance ratings of quality, taste, safety, price and convenience criteria. Notably, subscription to DSP values was the only predictor of eco-label recognition score in a multivariate model. These results indicate that the NEP scale should be considered as two subscales. The results suggest that campaigns to increase consumers’ environmental awareness in order to encourage environmentally driven food shopping are likely to motivate only consumers disenchanted with technological and anthropocentric development.

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Different shades of green? Unpacking habitual and occasional pro-environmental behavior

Cited by 96 publications

References 34 publications

Fine-Tuning the Fight Against Food Waste

Fine-Tuning the Fight Against Food Waste

Factors Influencing Public-Sphere Pro-Environmental Behavior among Mongolian College Students: A Test of Value–Belief–Norm Theory

Food Purchasing Decisions and Environmental Ideology: An Exploratory Survey of UK Shoppers

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