“…Their findings suggest that psychogenic coughing is a behavior that is positively reinforced by social attention. Further support for the operant nature of psychogenic cough stems from the effectiveness of behavior modification techniques such as self-management (Munford et al, 1976), contingency management (Lavigne, Davis, & Fauber, 1991), extinction (Weinberg, 1980), differential reinforcement of other behaviors (Munford & Liberman, 1978), and differential reinforcement of low rates and zero responding (Watson & Heindl, 1996) as the primary form of treatment.…”