Memory reactivation is an important process resulting from reexposure to salient training-related information whereby a memory is brought from an inactive to an active state. Reactivation is the first stage of memory retrieval but can result from the exposure to salient cues without any behavioral output. Such cue-induced reactivation, although frequently used by neuroscientists to study reconsolidation, has seldom been considered as a process in its own right and studied as such. This review presents arguments indicating that memory reactivation has two main consequences: (1) to enhance the accessibility of the target memory and (2) to make the memory malleable. Accordingly, reactivation creates a transient state during which the content of the memory is easily accessible and can be modified and/or updated. As both of these aspects can be observed shortly after memory reactivation, this review emphasizes that reconsolidation is not necessarily required for these processes and calls attention to reactivation as a factor in the dynamics of the memory.Memory retrieval is a complex (multistage) process through which previously acquired information can be used, leading to a behavioral output. Memory reactivation is the first component of retrieval corresponding to the process through which a memory is triggered from a latent state to a state in which it can be retrieved. Reactivation is generated by cues that are either external or self-generated and occurs in two general conditions. First, reactivation is required for retrieval and for every operation that enlarges or modifies previous knowledge. This includes retraining, when coherent supplementary information is provided, extinction when the previously learned response is no longer reinforced, and more generally, all rule-shiftings, i.e., when the contingency governing the response is changed. As a result, reactivation is largely embedded with retrieval and this probably explains why these two terms are often used interchangeably in the literature.