Mixing of non‐Newtonian fluids with axial and radial flow impellers is prone to a significant extent of nonideal flows (e.g., dead zones and channelling) within the stirred reactors. To enhance the performance of the continuous‐flow mixing of pseudoplastic fluids with yield stress, close‐clearance impellers were utilised in this study. We explored the effects of various parameters such as the type of close‐clearance impeller (i.e., the double helical ribbon (DHR) and anchor impellers), impeller speed (25–500 rpm), impeller pumping direction, fluid rheology (0.5–1.5% xanthan gum solution), fluid flow rate (3.20–14.17 L min−1) and the locations of outlet (configurations: top inlet–top outlet, top inlet–bottom outlet) on the dynamic performance of the mixing vessel. The performance of the DHR impeller was then compared to the performance of various types of impellers such as axial‐flow (Lightnin A320) and radial‐flow (Scaba 6SRGT) impellers. The dynamic tests showed that the DHR impeller was the most efficient impeller for reducing the extent of nonideal flows in the continuous‐flow mixer among the impellers employed in this study. In addition, the mixing quality was further improved by optimising the power input, increasing the mean residence time, decreasing the fluid yield stress, using the up‐pumping impeller mode and using the top inlet–bottom outlet configuration. © 2011 Canadian Society for Chemical Engineering