Abstract. We study infinitesimal deformations of pairs (X, D) with X smooth projective variety and D a smooth or a normal crossing divisor, defined over an algebraically closed field of characteristic 0. Using the differential graded Lie algebras theory and the Cartan homotopy construction, we are able to prove in a completely algebraic way the unobstructedness of the deformations of the pair (X, D) in many cases, e.g., whenever (X, D) is a log Calabi-Yau pair, in the case of a smooth divisor D in a Calabi Yau variety X and when D is a smooth divisor in | − mKX|, for some positive integer m.