Differential processing of hierarchical visual stimuli in young and older healthy adults: An event-related potentials (ERP) study.

Lithfous, Ségolène; Tromp, Delphine; Dufour, André; Kemp, Jennifer; Sellal, François; Després, Olivier

doi:10.1037/neu0000268

Cited by 6 publications

(13 citation statements)

References 55 publications

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“…A possible explanation is that the older respondents in this experiment are all below 50 years of age. Even though this age range is appropriate for studying the skincare domain, the physical factor affecting global/local processing at this age may not be significantly different from the younger group, as determined in some prior research when the age range tested was above 50 years (Insch et al, 2012;Lithfous et al, 2016;Lux et al, 2008;Oken et al, 1999). In fact, the upper age tested in some studies even goes up to 97 years of age (Oken et al, 1999).…”

Section: Discussionmentioning

confidence: 90%

“…Regarding the age influence on global/local perceptual processing, there also is a stream of research asserting that age is an important variable affecting global/local perceptual processing. Older consumerscompared with younger consumerstend to have local perceptual processing (Insch et al, 2012;Lithfous et al, 2016;Lux et al, 2008;Oken et al, 1999). That is, the older the Asian consumer, the more likely it is that that person has local processing and prefers Asian skincare products.…”

Section: Figure 1 Navon Lettermentioning

confidence: 99%

“…Additionally, based on the literature review section, there is the possibility that age may be related to global/local perceptual processing. That is, there is prior literature which proposes that older consumers are more likely to have local perceptual processing, compared with younger consumers (Insch et al, 2012;Lithfous et al, 2016;Lux et al, 2008;Oken et al, 1999). In other words, as consumers age, it is more likely that these consumers will have local processing, and therefore are more likely to choose Asian rather than Western skincare products.…”

Section: Development Of Hypothesesmentioning

confidence: 99%

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What makes me think that this product fits me? The impact of perceptual processing style on product preference among female consumers in emerging Asian countries

Charinsarn

2019

JABS

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Purpose The purpose of this paper is to study whether the consumer’s perceptual processing style impacts consumer preference. Specifically, whether consumers with local perceptual processing style in emerging Asian countries are more likely to perceive that Asian skincare brands are suitable for them, compared with emerging Asian consumers with global perceptual processing. Design/methodology/approach An experiment was conducted with 249 Asian female respondents in an emerging Asian market. The Navon letter – a hierarchical letter – is used to classify the respondents’ perceptual processing style. The Navon stimulus used is a big letter H made up of small letter Ls. Those who saw letter H (L) at first glance were classified as consumers with global (local) perceptual processing style. ANCOVA was used to analyze the main effect of global/local perceptual processing style on product preference, as well as to test the moderating effect of age. Findings The results suggest that consumers with local perceptual processing style are significantly more likely to perceive that Asian brands are suitable for them, compared with respondents with global perceptual processing style. Additionally, the covariate “age” is not the covariate between global/local perceptual processing and skincare preference. Practical implications Managers can apply the findings to their targeting and communication strategies. First, it will be advantageous for managers marketing Asian skincare products to target Asian consumers with local perceptual processing style. For managers marketing Western skincare products in Asia, it will be better to target Asian consumers with global perceptual processing style. In terms of communication strategy development, managers marketing Asian skincare products to Asian consumers are recommended to encourage local perceptual processing, while managers marketing Western skincare brands to emerging Asian consumers should encourage global perceptual processing. Originality value The value of this paper is that it applies the perceptual processing style to explain consumer decision-making in the context of consumers in emerging Asian countries. It also highlights a new perspective that helps managers craft targeting and communication strategies that help make their products to be perceived as a better fit or to facilitate consumer processing style so the product becomes a preferred choice.

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Section: Discussionmentioning

confidence: 90%

Section: Figure 1 Navon Lettermentioning

confidence: 99%

Section: Development Of Hypothesesmentioning

confidence: 99%

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What makes me think that this product fits me? The impact of perceptual processing style on product preference among female consumers in emerging Asian countries

Charinsarn

2019

JABS

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“…For example, by using Navon stimuli (i.e., large letters shaped by small letters), Staudinger et al (2011) found no significant difference of RTs between global and local targets for older adults, though younger adults exhibited a significant global RT advantage. Several studies, using a variety of hierarchical stimuli (Oken et al, 1999; Slavin et al, 2002; Lux et al, 2008; Lithfous et al, 2016), found that healthy older adults are quicker and more accurate to detect local targets than global targets. Meanwhile, imaging studies have found age-related decline of structural and functional architecture of human cortical brain, which is hemispherically asymmetric, with the decline being more predominant in the right than the left hemisphere (Resnick et al, 2003; Li et al, 2009; Lu et al, 2011; Jockwitz et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Age-Related Decline of Low-Spatial-Frequency Bias in Context-Dependent Visual Size Perception

2019

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Global precedence has been found to decline or even shift to local precedence with increasing age. Little is known about the consequence of this age-related decline of global precedence on other aspects of older adults’ vision. The global and local processing has been preferentially associated with the low-spatial-frequency (LSF) and high-spatial-frequency (HSF) channels, respectively. Here, we used low- and high-pass filtered faces together with the Ebbinghaus illusion whose magnitude is an index of context sensitivity. The results demonstrated that, relative to HSF faces, prior exposure to LSF faces increased the illusion magnitude for younger participants, but it reduced the illusion magnitude for older participants. Significant age group difference was observed only with prior exposure to LSF faces but not to HSF faces. Moreover, similar patterns of results were observed when the filtered faces were rendered invisible with backward masking, and the magnitude of age-related decline was comparable to the visible condition. Our study reveals that LSF-related enhancement of context sensitivity declines with advancing age, and this age-related decline was independent of the awareness of the spatial frequency information. Our findings support the right hemi-aging model and suggest that the magnocellular projections from subcortical to cortical regions might also be vulnerable to age-related changes.

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“…Despite some contradictory findings (e.g., Roux and Ceccaldi, 2001; Georgiou-Karistianis et al, 2006), a substantial body of research has illustrated cognitive impairments among older (as compared with younger) individuals when processing global stimuli (e.g., Slavin et al, 2002; Staudinger et al, 2011; Lithfous et al, 2016). In fact, some scholars have concluded that there may be a general shift from global toward local processing precedence with increasing age (Oken et al, 1999; Lux et al, 2008).…”

Section: Introductionmentioning

confidence: 99%

The Curvilinear Relationship between Age and Emotional Aperture: The Moderating Role of Agreeableness

Faber¹,

Walter²

2017

Front. Psychol.

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The capability to correctly recognize collective emotion expressions [i.e., emotional aperture (EA)] is crucial for effective social and work-related interactions. Yet, little remains known about the antecedents of this ability. The present study therefore aims to shed new light onto key aspects that may promote or diminish an individual’s EA. We examine the role of age for this ability in an online sample of 181 participants (with an age range of 18–72 years, located in Germany), and we investigate agreeableness as a key contingency factor. Among individuals with lower agreeableness, on the one hand, our results indicate a curvilinear relationship between age and EA, such that EA remains at a relatively high level until these individuals’ middle adulthood (with a slight increase until their late 30s) and declines afterward. Individuals with higher agreeableness, on the other hand, exhibit relatively high EA irrespective of their age. Together, these findings offer new insights for the emerging literature on EA, illustrating that specific demographic and personality characteristics may jointly shape such collective emotion recognition.

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Differential processing of hierarchical visual stimuli in young and older healthy adults: An event-related potentials (ERP) study.

Cited by 6 publications

References 55 publications

What makes me think that this product fits me? The impact of perceptual processing style on product preference among female consumers in emerging Asian countries

What makes me think that this product fits me? The impact of perceptual processing style on product preference among female consumers in emerging Asian countries

Age-Related Decline of Low-Spatial-Frequency Bias in Context-Dependent Visual Size Perception

The Curvilinear Relationship between Age and Emotional Aperture: The Moderating Role of Agreeableness

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