“…The particular variable with which this experiment was concerned was the presumed automatic effect of reward (Marx, 1981). It was hypothesized that frequency judgments might be subject to the same kind of enhancement in retention as previously had been shown to occur for instrumental behaviors in successfully completed tasks (Bottenberg, Marx, & Pavur, 1976;Marx, Pavur, & Seymour, 1977). A "cover" task (choosing the more "positive" of two words) was used instead of the customary memory task.…”