“…Finding that good quality contact is associated with less ageism but contact frequency is not is consistent with several previous intergenerational contact studies (Bousfield & Hutchison, 2010; Hutchison et al ., 2010; Schwartz & Simmons, 2001). Likewise, although there is some evidence in the contact literature of a link between contact frequency and prejudice (see Pettigrew & Tropp, 2006), good quality contact typically emerges as the stronger and more reliable predictor of reduced prejudice (e.g., Islam & Hewstone, 1993; Prestwich, Kenworthy, Wilson, & Kwan‐tat, 2008; Tawagi & Mak, 2015). Thus, the present results concur with those in the wider contact literature and suggest that frequent contact with older individuals may not be sufficient to reduce ageism; it is the perceived quality of intergenerational contact that has the greater potential to improve young people's attitudes towards older adults and therefore reduce ageism.…”