Differential segmentation responses to an alcohol social marketing program

Abstract

ÔØ Å ÒÙ× Ö ÔØThis is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. Conclusions: These findings provide preliminary empirical evidence supporting application of social marketing segmentation in alcohol education programs. Development of targeted programs that meet the unique needs of each of the three identified segments is indicated to extend the social marketing footprint in alcohol education. A C C E P T E D M A N U S C R I P T ACCEPTED MANUSCRIPT Number of pages (25), tables (4), figures (1) A C C E P T E D M A N U S C R I P T ACCEPTED MANUSCRIPT

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