2014
DOI: 10.1007/978-3-319-11848-2_3
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Differentiation of Retailer Brand Buyers from Manufacturer Brand Buyers

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“…Experts in the field make judgments about the representativeness of the scale. Based on these judgments, a conclusion is reached about the validity of the scale [36].…”
Section: Methodsmentioning
confidence: 99%
“…Experts in the field make judgments about the representativeness of the scale. Based on these judgments, a conclusion is reached about the validity of the scale [36].…”
Section: Methodsmentioning
confidence: 99%