Differentiation of Value Creation for Suppliers and Consumers in Sharing Economy Business Models

Abstract

The purpose of this study is to systematize the differentiated values created within the framework of various sharing economy business models. The information base of this study was open access scientific publications indexed in the world databases Scopus and Web of Science Core Collection for the period from 2015 to 2022, as well as data from the official websites of companies. The research algorithm consisted of the following stages: analysis of the components of sharing economy development models, discussion of the table of components of sharing economy models, identification of values created by different models, formation of the value creation cycle in sharing economy models, explanation of the differentiation of the created values. The research method was the allocation of separate blocks of activity within the framework of the Osterwalder-Pigneur business model. Based on the Osterwalder-Pigneur business model, the main components of the activities of various areas of the sharing economy are identified: key partners, key resources, key actions and value propositions. To understand the differentiation of value creation in various areas of the sharing economy, an institutional model of the value creation cycle has been developed within the framework of the sharing economy model. It is shown that the difference between key partners and key resources are the determinative moments in the differentiation of created values. The differentiation of created values for suppliers and consumers within the framework of various models of the sharing economy is systematized. Thus, for service and product providers, the variability of created values is quite large and includes, besides additional income, also the availability of a free schedule, payment guarantee, content display and logistics expansion. The conclusion is made about the high competitiveness of sharing economy business models in comparison with the traditional market economy. The scientific novelty of the result obtained lies in the systematiza-How to cite this paper:

What Is a Successful Business Model? Exploration and Measurement of Key Attributes of Business Model

“…As Amit and Zott (2012) said, the boundary of enterprise value creation has gone beyond the boundaries of enterprises and industries. The business model expands the resources of enterprises, and enterprises and all stakeholders jointly create value in the transaction process (Popov et al, 2022). It is worth noting that the value co-creation attribute differs from the traditional value creation theory based on the logic of business exchange.…”