2021
DOI: 10.2196/preprints.29011
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Difficulty Regulating Social Media Content of Age-Restricted Products: Comparing JUUL’s Official Twitter Timeline and Social Media Content About JUUL (Preprint)

Abstract: BACKGROUND In 2018, JUUL Labs Inc, a popular e-cigarette manufacturer, announced it would substantially limit its social media presence in compliance with the Food and Drug Administration’s (FDA) call to curb underage e-cigarette use. However, shortly after the announcement, a series of JUUL-related hashtags emerged on various social media platforms, calling the effectiveness of the FDA’s regulations into question. OB… Show more

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Cited by 2 publications
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